1. Fashion Styles Fashion Design, Textiles & Merchandising

2. Fashion • Is the particular style that is popular at a given time. • Usually refers to clothes but may include hairstyles, home decorations or even foods • Ex: Skinny jeans, shabby chic, yogurt

3. Style • Refers to the characteristics that distinguish one particular item of clothing from another • Ex: Necklines • Scoop • V-neck • Boat neck • Crew

4. Classic • A classic style is one that stays in fashion for a long time • These are usually more simple and less innovative • Ex: Navy blue blazer, blue jeans, ???

5. Fad • A fashion that is very popular for only a short time is called a fad • Ex: color, accessories • Platform shoes, bellbottoms • Usually less expensive • Often popular with teens

6. Avant-Garde • French expression that means “ahead of fashion” • These types of clothes are daring and unconventional and often don’t appeal to many people

7. Retro and Vintage • Retro • Refers to styles of an earlier time that come back into fashion • Ex: ballet flats, capris • Vintage • The original clothing that is not updated • Ex: found at thrift stores, your grandmother’s sweater

8. Fashion Cycles • Every item has a fashion cycle • Classics have longer cycles • Fads have shorter cycles

9. Introduction Stage • A fashion is born when it’s worn for the first time • Ex: models and celebrities wear • Most items are introduced in small quantities and at higher prices

10. Growth Stage • An interest in the fashion builds and people gradually accept it, variations are sold at a lower price

11. Maturity Stage • When many people wear a fashion, it reaches the peak of its popularity • The style is produced in large quantities at prices that most consumers can afford

12. Decline Stage • Eventually people tire of a particular style • They may continue to wear it but sales rapidly decline • Remaining items are sold at reduced prices • Usually the shortest stage

13. Fashion Swings • Designers will change details on garments to create updated looks • Ex: Skirts • Until WWI – floor length • 1920’s – hemlines to the knees • 1930’s – hemlines to calf • WWII – knee length returned • 1960’s – mini, midi, maxi

14. Fashion Features • Starting at page 103 • Neckline • Collar • Sleeve • Dress • Shirt • Skirt • Pants • Jackets and coats

15. Barbie Fashion Show • Your assignment: • Create or modify an outfit for a Barbie doll using the clothes given to you, another group’s clothes or materials in class • Write a description for the outfit using terms from the PowerPoint (ex: fad) and the style feature used (neckline, sleeve style, etc) • One partner will walk Barbie down the runway and show-off garment details and the other will read the description • You will turn in your written description