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Competing on Analytics: Leveraging Data for Business Success

In "Competing on Analytics," Thomas Davenport explores how organizations can transform vast amounts of data into actionable insights to gain a competitive edge. The article discusses the importance of analytical tools in various sectors, including healthcare and finance, and highlights different data types, from patient registries to credit card transactions. By understanding the data’s idiosyncrasies and employing a multidisciplinary approach, businesses can effectively use analytics for decision support, driving success across marketing, sales, risk management, and operations.

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Competing on Analytics: Leveraging Data for Business Success

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  1. Brown Bag Presentation V2 Extras

  2. Competing on Analytics by Thomas Davenport, HBR (January 2006)

  3. Hope for the Data Deluge + analytical tools hospital patient registries Web comments electronic point-of-sale data remote sensing images tax returns stock trades OLTP telephone calls airline reservations credit card charges catalog orders bank transactions = actionable knowledge SAS, Advanced Business Analytics Course

  4. Idiosyncrasies of Business Analytics • 1. The Data • Massive, operational, and opportunistic • 2. The Users and Sponsors • Business decision support • 3. The Methodology • Computer-intensive ad-hockery • Multidisciplinary lineage SAS, Advanced Business Analytics Course

  5. The Data: Disparate Business Units Marketing Invoicing Risk Acquisitions Sales Operations SAS, Advanced Business Analytics Course

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