Secrets to a Successful Website

1. Secrets to a Successful Website

2. About Fusion 360˚ Christopher Latter Managing Director Fusion 360 is an established digital marketing agency supplying marketing solutions to an international audience. Fusion 360 works with industry specialists to provide a full service solution to a growing client base. As a dynamic communications company, Fusion 360 is a combination of 3 separate specialist companies (Web Development, SEO and Mobile Apps). allowing us to offer a unique product that includes not only compelling website designs, but also targeted and optimised site and apps that generate profit. David Bentley Managing Director Offering a personal 1 to 1 service, along with a results-oriented approach, Fusion 360 are proud of the influence we have on clients profitable businesses.

3. Ensuring That Your Website Is Best in Class! This document outlines an 11 point checklist of what you can do to ensure that your website is BEST IN CLASS! If you were to implement the 11 points mentioned in this document, we are sure that you only then be properly supporting your drive to increased growth. • What you will get: • 11 Point Checklist • What is the purpose of your website? • The 10-second rule • Google Analytics • Navigation matters • What our customers say • Make it personal • Phone number • Language • Images • Video • Critical homepage elements • 7 Most Common Mistakes

4. What Is The Purpose Of Your Website? • To Sell Your Products Online? • To Get People To Give You A Call? • Get People To Give You Their Contact Details? It can’t just be a brochure site that says what we do

5. The 10 Second Rule • The First Fold Has To Grab Their Attention • Is The Design Unique? • Does The Design & Content Persuade Them To Stay On The Site? • Is The Content Interesting OR Relevant To The Target Customer? Get the opinion of others around you!

6. Google Analytics It is extremely important to have complete transparency in the volume of users visiting your site, as well as the avenue in which they have arrived. This will allow you to further optimise your website and marketing campaigns once the information is contained. • Information Includes: • Source of Traffic • Keyword Driving Traffic • Browsers Being Used • Path Around Your Site • Your Black Whole • Does Mobile Matter • Conversion Rates

7. Navigation Matters Navigation throughout a website is extremely important. Not only does it make it easier for your users to find what they are looking for, it can also help with search engine crawlability and SEO. • Things to Consider: • Don’t be Original • Keep it Consistent • Don’t Put Navigation Above Your Logo • Optimise it With Keywords • Place it in an Easy to See Location

8. What Our Customers Say It is well known that customers like to see that other customers have been happy with the services they have been provided. Including genuine testimonials on your website will make a big difference. • Things to Consider: • Title a Page ‘What Our Customers Say’ • Disperse them Throughout the Site • Include Relevant Ones on Each Page • Photos Make a Big Difference • Include Names & Locations

9. Make It Personal • Things to Consider: • Have an About Us Page • Include Photos of Your Team • Include Photos of Your Office/Workspace • Use Names … A LOT! Its is a well known fact that people buy from people. If you can build rapport with your clients, they are much more likely to be interested in your services.

10. Phone Number Of course you are looking for leads to come through via your website, so providing your phone number and other contact details in an easy to see location is essential. • Things to Consider: • Include Your Number in the Top Right Hand Corner • Include it on Every Page • For Multiple Numbers Use Tracking

11. Language It is important for all text on the website to be aligned with your brand and to be written in an appropriate style for the target audience. • Things to Consider: • Write in a Friendly & Engaging Way • Do Not Use Too Much Corporate Speak • Speak in a Way That is Inviting • Must Be Easy To Understand

12. Images It is also essential that there is some form of imagery on your website. There is nothing worse than having pages and pages filled with just text. This would immediately deter most people as they want to find information quickly. Images are a great way to break down content. • Things to Consider: • Avoid Using Stock Photo’s • No ‘Business’ Shots • Make Them Authentic • They Are Worth The Investment

13. Video • Things to Consider: • Images Are a Must Have! • Set to Auto play • Host on YouTube • Don’t Hide It Away • Real & Authentic is Good • Running Time 60-90 Seconds A video can explain a 1000 words in a much more appealing and compelling manner. Videos are proven to increase conversion rates significantly.

14. Critical Homepage Elements There are a number of aspects to consider when putting together you home page content as this is the page that is usually seen most often. • Things to Consider: • Focus on the customer • Explain how you will make life easier for them • Explain how you will save them time & money • Explain how you will make them money! • Try to entertain them • Make it visually appealing

15. 7 Most Common Mistakes! Too much colour & use of fonts Amateurish design and poor use of fonts Out of date content Slow loading graphics Not enough links in the text No differentiation – You’re the same as everyone else Having not tested on all browsers

16. How Can We Help? Please visit our website www.fusion-360.co.uk to see the services that we offer. We pride ourselves in creating successful design and marketing campaigns and would happily review websites at no cost to make any necessary recommendations. You may contact us via e-mail on info@fusion-360.co.uk Also please see our corporate capabilities video here: www.youtube.com/fusion360web