Transparency And Responsibility In The Influencer Space

In contemporary times, the phenomenon of influencer marketing has emerged as a formidable force in the advertising domain. Companies and brands have realised the potential of social media influencers to reach out to a vast consumer base. However, this trend has been criticised for its dearth of transparency and accountability. In this blog, as an Indian marketing coach, I shall delve into the significance of transparency and responsibility in the influencer space.

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Transparency And Responsibility In The Influencer Space

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