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e-Chutney Fiji Telecentre

e-Chutney Fiji Telecentre. Abel Caine, ITC Binita Kumar, Navua Rural Womens Group. Fiji. 820,000+ population 55%+ indigenous Fijian 40%+ ethnic Indians 5%- all other races 60% rural population 20,000- civil servants 3,500 on ITC GOVNET (Fiji wide) 2,000 in Suva. ITC Services.

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e-Chutney Fiji Telecentre

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  1. e-ChutneyFiji Telecentre Abel Caine, ITC Binita Kumar, Navua Rural Womens Group

  2. Fiji • 820,000+ population • 55%+ indigenous Fijian • 40%+ ethnic Indians • 5%- all other races • 60% rural population • 20,000- civil servants • 3,500 on ITC GOVNET (Fiji wide) • 2,000 in Suva

  3. ITC Services • ITC is WOG IT Dept • E-Government Strategy Plan • National Strategic Development Plan (SDP) • PIIPP • WSIS • MDGs • A) Systems online • B) People online

  4. Fiji Govt Telecentre model • Traditional “Build it and they will come” too risky, too expensive • New: “Find them and Build them” • Existing • Commercially successful • rural Womens Groups

  5. The Start • Min. Women search • Found Navua Rural Womens Group • Existing: 4 years operations • Commercially successful: steady sales in local market • Rural Womens: 50kms outside Suva24 women (40% Fijian, 60% Indian) • ITC provided: • PC, printer, internet account • Windows, Office training esp. Outlook and mail-merge • Database of contacts and orders • Min. Women provided: • Small business training (quality control, logistics) • Hygienic food production (certified)

  6. What happened? • Pre-stocked 100 bottles (5% response) • We got 400+ orders for Run#1 (Aug) • Run#2 (Sep) 800+ orders (4 products) • Run#3 (Oct) 1,400+ orders (8 products) • Run#4 (Nov) 2,000+ orders(12 products) • Projected Run#5 Dec/Xmas sales: 3,000+

  7. How it works • Day 1 Mon Pre-pay week: select products and broadcast e-mail • Day 4 Thu pre-pay week: production • Day 3 Wed Pay week: orders close • Day 4 – 5 Thu/Fri pay week: delivery

  8. Problems • Too successful • Group expansion/politics • Bottle supply • Too many products • Transport, no fax machine • Transfer of ownership Challenges • How to scale Navua (National/International) • FRIEND-ly competition • ITC/Min. Women search for 2nd regional Group

  9. Thank You!Vinaka vakalevu!Dhanewaad!

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