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Building a Better Burger

We recognize that health-conscious customers are avoiding our iconic burger due to its high calories, fat, and carbohydrates. To address this, we’re innovating by introducing alternative ingredients that provide a lighter option without sacrificing flavor. Our new bun has only 140 calories and 2g of fat, compared to the original with 260 calories and 5g of fat. Similarly, our cheese alternative cuts down calories to 70 with 4g of fat versus the original’s 125 calories and 9g of fat. Enjoy our revamped Better Burger with significantly reduced calories and fat for a guilt-free indulgence.

raymond-anderson
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Building a Better Burger

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  1. Building a Better Burger Making our best-selling burger into a healthier menu choice

  2. Problem and Solution • Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains • Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates

  3. Bun Nutrition Our Bun Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g • Calories: 260 • Fat: 5 g • Carbohydrates: 45 g

  4. Cheese Nutrition Our Cheese Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g • Calories: 125 • Fat: 9 g • Carbohydrates: 1 g

  5. A Better Burger Our Best Seller New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g

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