Polling/research by: ekos Compiled by: Stuart Hickox, Campaign Director

1. To stimulate community engagement, individual action, and culture of conservationby engaging volunteers to deliver one free compact fluorescent bulb (CFL) to every household in Canada. February 2006 Polling/research by: www.ekos.comCompiled by: Stuart Hickox, Campaign Director www.onechange.org

2. Eight weeks. 25,000 lights. Launch date (Ottawa South): October 29, 2005 By December 31, 2005:24,900 bulbs distributed

3. Impact 25,000 CFL bulbs = 1 MW of electricity saved 1,562 tonnes of coal 1,245 tonnes of greenhouse gas $1,245,000 in Hydro savings* * Hydro savings over 5 years

4. Community engagement • 985 registered volunteers and community contacts • 1,300 e-mail contest entries • Work with community groups: • Big Sisters • Canada25 Civic Engagement Roundtable • Canterbury Community Association • Carleton University Ravens Rugby • Child and Youth Friendly Ottawa • Cooperative Housing Association of Eastern Ontario • Eco Energy Choices Ottawa • Faith and The Common Good (Ottawa) • Habitat for Humanity • Heron Emergency Food Service • Hindu Festival of Light • Jim Watson’s Energy Conservation Fair • Somali Integration Community Centre • South-East Ottawa Centre for a Healthy Community

5. A Non-Partisan Initiative The Right Honourable Stephen Harper, Prime Minister of Canada The Right Honourable Paul Martin NDP Leader Jack Layton David McGuinty, Member of Parliament (Ottawa South) Former Ottawa Centre MP Ed Broadbent Green Party Leader Jim Harris in Toronto

6. Media Coverage “Power of an idea” -National PostEditorial. November 4, 2005 “It’s easy to like Project Porchlight… Our advice to David (McGuinty) is to call brother Dalton to tell him about the value of a campaign for energy conservation.”

7. Coupon redemption Coupons for one free bulb mailed to 48,000 Ottawa South households in December, 2005 By December 31, 2005: • 7300 coupons redeemed with names and addresses • 15.2% redemption rate (2-3%) redemption rate typical for unaddressed ad mail)

8. Independent Impact Analysis “Your project is a smashing success.”- Paul Adams, Executive Director Ekos Research Associates • Contracted to develop a follow-up survey and undertake random public phone polling of Ottawa South residents to assess Porchlight’s impact. • 2000 telephone interviews conducted. • Surveys period: January 4-6, 2006

9. Familiarity with the Campaign Receiving the Bulbs Installing the Bulbs Reason for Not Installing Bulbs Coupon Redemption Familiarity with Fluorescent Bulbs Prior Installation of Fluorescent Bulbs Reason for Installing Bulbs Location of Bulbs Cost-Effectiveness of Bulbs Increasing Usage a Good Idea Perceived Environmental Benefits Likelihood of Future Use Project Porchlight A Good Idea Survey Results

10. Familiarity With the Campaign “Where did you hear of the campaign?” ** 78% of respondents had heard of Project Porchlight ** From the media 30% From coupon in the mailbox 29% Someone at the door 13% Family/friends/neighbours 6% Have not heard about it 34% 0% 20% 40% 60% 80% (Open-ended question. Multiple responses accepted)

11. Installing the Bulbs “Have you or somebody else in your household installed the light bulb?” Of those who had not installed the bulb, 80% said that they intended to. Most were waiting for another bulb to burn out. 35% 63% Yes No

12. Prior Installation of CFL Bulbs “If not, what is the reason that you have not installed compact fluorescent bulbs in your home?” “Prior to the campaign, had you installed any compact fluorescent light bulbs in your home?” Too Expensive 17% 14% May consider next time you buy 35% No time/haven’t thought about it 14% No need 14% 29% Not sure of benefits 29% 13% 7% Bulbs don’t work in outlets 10% Don’t like the light quality 9% Yes, six or more Yes, two to five 5% Unaware of their existence Yes, one DK/NR 9% No 0% 20% n=111

13. Reason for Installing Bulbs “Why did you install compact fluorescent bulbs in your home?” To save energy 78% To save money 44% Concerned about the environment 20% Just to try them out 14% Longer life 8% 0% 20% 40% 60% 80% (Open-ended question. Multiple responses accepted)

14. Increasing Usage a Good Idea “In general, do you think it is a very good idea, a good idea, not a very good idea or a bad idea for people in Ontario to start using compact fluorescent light bulbs more?” A very good idea 44% A good idea 45% Not a very good idea 1% A bad idea 1% DK/NR 8% n=503 0% 20% 40% 60% 80% 100%

15. Campaign Will Increase Future CFL Use “Would you say that as a result of Project Porchlight, you are more or less likely to use CFL bulbs in the future? Much more likely 34% 23% Somewhat more likely About the same 32% Less likely 4% 7% DK/NR 0% 20% 40%

16. Message of Change Received “And how would you say your use of these light bulbs is likely to change? Would you say that you are likely to…” 11% 38% Change all the bulbs 5% Install when old bulbs burn out Consider next time you buy bulbs 7% No change: already use them 31% Install in certain locations

17. Porchlight Impact More Than Just Bulbs Campaign stimulates culture of conservation, delivers message of individual change Because of Project Porchlight:11% will change all light bulbs in home 38% will replace with CFL when old ones burn out 31% will consider trying CFL next time buying

18. Project Porchlight: A Good Idea “Do you think it was a good idea to give out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood?” 4 1 3 42 50 “So far, Project Porchlight has only given out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood in Ottawa. Do you think it would be a good idea to do something similar in the rest of Ontario?” 5 2 5 42 46 0% 20% 40% 60% 80% 100% DK/NR A bad idea Not a very good idea A good idea A very good idea

19. Stuart HickoxExecutive DirectorOneChange.org 613.260.7362Paul AdamsExecutive Director For more information on Project Porchlight: