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Innovation strategies By siarhei krauchanka

Innovation strategies By siarhei krauchanka. Outline. Methodology About the company (history, today ) Innovation culture Innovation strategy SWOT analysis Service innovation Process innovation Business model innovation. Methodology. Defining innovation culture

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Innovation strategies By siarhei krauchanka

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  1. Innovation strategies By siarheikrauchanka

  2. Outline • Methodology • About the company (history, today) • Innovation culture • Innovation strategy • SWOT analysis • Service innovation • Process innovation • Business model innovation

  3. Methodology Defining innovation culture Outlining innovation strategies Analyzing innovation models Tracing actual solutions

  4. History • Founded in 1994 in garage (Bellevue, Washington) • Founder and CEO: Jeff Bezos • Products: Books only • Barnes and Noble: “It isn't a bookstore at all. It's a book broker.“ • Dot-com bubble

  5. Today • Price per share: ~370$ • Market capitalization: 167,612,896,972$ • Employees: 97,000 • Products: 20 categories • Products: A2Z Development, A9.com, Alexa Internet, Amazon.com, Amazon Kindle, Amazon Studios, Amazon Web Services, Audible.com, dpreview.com, Endless.com, IMDb, LoveFilm, The Book Depository, Zappos.com, Woot, Junglee.com, goodreads.com, myhabit.com,askville

  6. Innovation culture • Customer-centered • Comes from the top • Hiring people fresh out of college • CEO is highly involved • Smaller and less centralized product teams • Focus on real-time metrics • No internal product competition

  7. Innovation strategies • Strategy: need seeker • Disruptive • Portfolio approach • Experimenting: learning from failures • Supportive innovations • Reputation transfer

  8. SWOT • Only online presence • Selling at zero margins • Low publicity • Cost leadership strategy • Superior quality services and products •Strategic acquisitions • Efficient distribution chain and • logistics • Economies of scope • Online payment system • Release more its own brand products and services • Increase services and product portfolio through acquisitions • Open more online stores in other countries • Physical presence • Online security • Lawsuits • Strategic alliances • Legislation against tax avoidance • Regional low cost online retailers

  9. Why do you allow negative reviews on your website? Maybe you don’t understand your business. You make money when you sell things. Amazon has always been fixated on improving the consumer experience regardless of conventional wisdom.

  10. Service innovation • 1995: customer reviews • 1997: recommendations • 2001: look inside the book • 2003: search inside the book • 1997: 1-Click Ordering • 2001: Where is my stuff • 2002: Free Super Saver Shipping

  11. Traditional stores face a time-tested tradeoff between offering high-touch customer experience on the one hand and the lowest possible prices on the other. How can Amazon.com be trying to do both? Amazon has changed the paradigm of book retail business by changing clue internal processes.

  12. Inventory • Quantity & Variety • Storage: cost-reduction • Inventory turnover: 33 days • Higher margins / lower prices

  13. Logistics • Fast moving goods: all fulfillment centers • Hard-to-find items: small quantities in one-two centers • Drop-shipping: third party sellers; when applicable

  14. Other process innovation • 1-click ordering: conversion • Real-time metrics • Binding customers

  15. We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions. Amazon continues to explore new models extending the scope of its business.

  16. Business model innovations • Supportive for core business • Kindle: binding, ads • Prime: shipping, video, books • Rent textbooks each semester • Publish successful e-books

  17. Conclusion • Clear vision • Strong culture • Dominant strategy • Resources • Flexibility

  18. References • http://www.mobilemarketer.com/cms/news/content/12501.html • http://techiteasy.org/2007/11/20/amazons-jeff-bezos-on-strategy-innovation-not-kindle-related/ • http://www.onmoneymaking.com/10-lessons-in-innovation-from-amazons-kindle.html • http://www.studymode.com/essays/Amazon-Smart-Innovation-Strategy-928630.html • http://www.business-strategy-innovation.com/2009/11/amazon-gets-a-for-innovation.html • http://www.channelregister.co.uk/2013/04/12/amazon_shareholder_letter/ • http://www.xconomy.com/seattle/2010/02/25/how-amazon-innovates-lessons-in-strategy-for-microsoft-and-others/?single_page=true • http://hbr.org/2007/10/the-institutional-yes/ar/1 • http://www.fastcompany.com/1785329/what-amazons-fire-reveals-about-its-innovative-strategy • http://preibusch.de/documents/PreibuschS_FleckensteinM_Amazon.pdf • http://www.businessweek.com/innovate/content/apr2010/id20100412_520351.htm • http://timkastelle.org/blog/2013/08/innovation-lessons-from-amazons-shareholder-letters/ • http://www.innovationexcellence.com/blog/2012/07/30/amazons-innovation-philosophy/ • http://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html • http://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire • http://www.nasdaq.com/symbol/amzn

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