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COMPANY. INTRODUCTION. INNOVATION by. 2. 1. 1. 4. 3. WHAT VALUES DO WE WANT ?. WHAT RESOURCES DO WE HAVE ?. 4. WHERE TO LOOK FOR INSPIRATION?. IF WE CHANGE, DO WE GAIN?. SYSTEMATIC INNOVATION by. VALUE EQUATION. INNOVATION METHOD 1. WHAT DO I WANT FROM ?.
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COMPANY INTRODUCTION INNOVATION by
2 1 1 4 3 WHAT VALUES DO WE WANT? WHAT RESOURCES DO WE HAVE? 4 WHERE TO LOOK FOR INSPIRATION? IF WE CHANGE, DO WE GAIN? SYSTEMATIC INNOVATION by
VALUE EQUATION INNOVATION METHOD 1
WHAT DO I WANT FROM ? VALUE EQUATION
look good be cheap be nestable be strong be insulating I WANT IT TO: be unbreakable move liquid be strong be transparent be ergonomic VALUE EQUATION
VALUE = P – (H + I + C ) move liquid PERFORMANCE INTERFACE COST HARM unbreakable cheap transparent VALUE EQUATION
VALUE = P – (H + I + C ) PERFORMANCE INTERFACE COST HARM • Good grip • Self-cleaning • Easy to fill • Indication of contained liquid • Nestable • Ergonomic lip fit • Indication liquid temperature • Insulation • Contain liquid • Easy access • Move liquid • Transparency • Purifying the content • Not breakable • Not heavy • Easy recycling • Stable base • No surface staining • Dishwasher safe • No evaporation/ contamination • Cheaper • More durable • Recycling cost • Cleaning cost VALUE EQUATION
PERFORMANCE INTERFACE COST HARM ? ? ? ? VALUE FACTOR ?
VS PERFORMANCE INTERFACE COST HARM ? ? ? ? VALUE FACTOR OF COCA COLA
9 WINDOWS INNOVATION METHOD 2
SURROUNDING SUPER-SYSTEM THE BOX AFTER BEFORE SYSTEM SPACE COMPONENTS COMPONENTS COMPONENTS COMPONENTS COMPONENTS COMPONENTS SUB-SYSTEM COMPONENTS COMPONENTS COMPONENTS TIME BEFORE PRESENT AFTER 9 WINDOWS
SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS
SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS
SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS
SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS
DESCRIBE A IN WORDS PRODUCT DNA
PROPERTIES FUNCTIONS HOLLOW CONICAL BRITTLE RIGID ROUND SURFACE TRANSPARENT FLAT (BOTTOM) TO HOLD LIQUID TO NEST TO BREAK TO KEEP SHAPE TO HOLD TO GRIP TO INDICATE TO STAND DNA PRODUCT DNA
DNA COMPARISON TO SIMILAR DNA VARIATION OF PROPERTIES ANALOGY VARIATION PRODUCT DNA
DNA ANALOGY INNOVATION METHOD 3
OTHER DOMAINS FUNCTIONS PROPERTIES YOUR PRODUCT WHAT IT IS WHAT IT DOES DNA ANALOGY
OTHER DOMAINS FUNCTIONS to contain brittle PROPERTIES to stand porous rigid to nest conical round to hold transparent surface to indicate to grip to self clean to heat DNA ANALOGY
DNA VARIATION INNOVATION METHOD 4
Innovation Potential Product DNA DNA VARIATION
1 flexibility 2 integration 8 colour 7 transparency 3 surface 6 shape 4 porosity DNA VARIATION 5 automation
A special glass which cools your Heineken beer to close to the freezing point. This double walled glass should be placed in the freezer before use. Once placed out of the freezer, after a minimum of one hour, it cools beer from room temperature to 2 degrees Celsius within minutes. Extra cold SUPER GLASS HEINEKEN VRIESGLAS
CREAX, A FOR INNOVATION TURBO WHAT’S IN IT FOR YOU ?
WWW.CREAX.COM SYSTEMATIC INNOVATION by