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Insights from COTA's On-Board Survey: Understanding Central Ohio Transit Riders

In December 2008, David Schmitt, AICP, presented findings from the Central Ohio Transit Authority's (COTA) On-Board Survey, the first since 1993. COTA, Ohio's third-largest transit provider, serves over 55,000 riders daily on 65 routes. The survey aimed to gather comprehensive data on ridership and travel patterns to aid future service planning. With innovative methods including automated passenger counts and targeted questionnaires, results revealed inconsistencies in rider responses, highlighting areas for improvement in transit service and communication.

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Insights from COTA's On-Board Survey: Understanding Central Ohio Transit Riders

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  1. COTA On-Board Survey David Schmitt, AICP December 3rd, 2008

  2. Central Ohio Transit Authority • Ohio’s 3rd largest transit service provider • Formed in 1974 by Franklin County and 11 suburban cities • ~55,000+ average weekday boardings • 65 routes • ~300 fleet size • 0.25% sales tax levy passed in November 2006

  3. Motivations for On-Board Survey • Last survey conducted in 1993 • Gain better understanding of current ridership & travel patterns • Assist in planning forthcoming service increases

  4. Schedule

  5. Survey Activities • Efforts go beyond typical survey to help avoid expansion bias • On-board survey – 10% sample for each route • Vehicle counts at park-ride lots • Boarding counts by under 16, students, other for survey routes • Automated passenger counts (APCs) for non-surveyed routes

  6. On-Board Survey • Two-sided handout • Captures “trip” information • Distributed to every rider 16 years or older • Responses encouraged before rider alights • Additional mail back form • Captures “tour” information • Distributed to riders who complete survey

  7. Trip Instrument (Side 1)

  8. Trip Instrument (Side 2)

  9. Tour Instrument

  10. Example showing why ancillary counts are needed Survey Results Revised Expansion Uniform Expansion Park-ride lot count = 15 cars

  11. Pilot Survey Highlights • Inconsistencies between trip and tour surveys (40% were inconsistent or had insufficient information) • Misinterpretations due to wording of questions or answers • Some riders are apparently highly-skilled in using COTA’s services • Transfer ride favored over one-seat ride to avoid long wait • Analyzed walking and parking-access distances

  12. Walking Distances (Pilot)

  13. Auto-Access Distances (Pilot)

  14. Thank you!

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