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COTA Joint-Use Fare Media Programs: Enhancing Transit Access for Local Institutions

COTA's Joint-Use Fare Media Programs, led by Finance Director Jeff Vosler, enhance public transportation access for key institutions in Columbus, Ohio. The programs include collaborations with The Ohio State University (OSU), Columbus City Schools (CCS), and the Columbus College of Art and Design (CCAD). These initiatives utilize integrated identification systems, allowing students and staff to access transit and facilities seamlessly. Each program features specific benefits, usage statistics, and efficient billing strategies, facilitating about 13% of COTA's annual ridership.

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COTA Joint-Use Fare Media Programs: Enhancing Transit Access for Local Institutions

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  1. COTA Joint - Use Fare Media Jeff Vosler COTA - Finance Director Columbus, Ohio

  2. COTA Joint-use Fare Media Programs Three Active Programs: • OSU –”Go bus” program • Columbus City Schools • CCAD – Arts College

  3. Transit Use Data (~13% of COTA annual ridership)

  4. Specific Program Information CCAD ID • 1,250 students enrolled • Flash Pass use for transit • On- Campus identification • On-Campus access control • Library, meals and other general uses

  5. Specific Program Information CCS ID • • 15,000 Public, Private and Charter School High School Students. • • ID’s issued by Schools and magnetically-encoded for joint use by COTA and Schools. • • Swiped on COTA Fixed Route buses and billed per use to schools monthly. • Used on campus for library, access control, meals and general use as official school ID.

  6. Specific Program Information OSU- Go Bus • • BuckID’s are help by all Students, Faculty and Staff (over 70,000 cards) • • 3-Track Magnetic cards – all in use • • Over 300 merchants • • Controls door access – 650+ readers • • ~ 23.5 million swipes annually • Access accounts online & mobile 24/7 • Tie to checking account to local bank

  7. Specific Program Information OSU- Go Bus • On Bus use - Swipes validated by bad list • Daily good list from OSU • Bad list updated daily- uploaded to vehicles

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