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Tourism Policy and Knowledge Processes Exploring European Case Studies

Re-conceptualising tourism policy Tourism policy and knowledge dynamics: Comparative perspectives Knowledge-based tourism policy strategies. Tourism Policy and Knowledge Processes Exploring European Case Studies. RE-CONCEPTUALISING TOURISM POLICY. Widespread typologies (Fayos-Solá, Hall)

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Tourism Policy and Knowledge Processes Exploring European Case Studies

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  1. Re-conceptualising tourism policy Tourism policy and knowledge dynamics: Comparative perspectives Knowledge-based tourism policy strategies Tourism Policy and Knowledge ProcessesExploring European Case Studies

  2. RE-CONCEPTUALISINGTOURISM POLICY Widespread typologies (Fayos-Solá, Hall) • generational approach • boosterism, economic, community, sustainable • multi-dimensional ideal-types A certain unease • not with the sources but with application • discursive ‘game of labels’ • over-looking variation and contradictions

  3. RE-CONCEPTUALISINGTOURISM POLICY Points of departure • new institutionalism (North) • network theory (Rhodes) • discourse analysis (Åkerstrøm Andersen) • policy analysis (Hogwood, Hood) Point of reference • institutionalist approach to regional policy • H Halkier: Institutions, Discourse and Regional Development, Peter Lang 2006

  4. Organisation State/region Sponsoring Aims Socio- economic context DMO Targets Tourists Destination Strategy Instruments Competitors Resources Knowledge RE-CONCEPTUALISINGTOURISM POLICY Focus on three central relations • the destination and its political, social, economic contexts • the destination and its destination management organisation (DMO) • the DMO and it targets among firms, workforce, tourists, institutions

  5. Tourism policies comparedTOURISM CONTEXTS 1

  6. Tourism policies comparedTOURISM CONTEXTS 1 Individual-cultural Individual-natural Collective-cultural Collective-natural

  7. Tourism policies comparedTOURISM CONTEXTS 2 North DK Antalya Skaane Ruhr Achterhoek

  8. Tourism policies comparedSTRATEGIC AIMS Individual-cultural Individual-natural Collective-cultural Collective-natural

  9. Tourism policies comparedPOLICY TARGETS Individual-cultural Individual-natural Collective-cultural Collective-natural

  10. Tourism policies comparedPOLICY INSTRUMENTS Individual-cultural Individual-natural Collective-cultural Collective-natural

  11. Tourism policies comparedKNOWLEDGE IMPACT Individual-cultural Individual-natural Collective-cultural Collective-natural

  12. Tourism policies comparedCONCLUSIONS Existing policies key features: Across contexts • focus on development of new services • instruments/networks knowledge intensive • growing importance of knowledge input/competences Rooms for knowledge-oriented improvement • networked DMOs • with local SMEs and extra-regional/international links • creative generation of market/trend intelligence • private partners and public knowledge institutions

  13. For draft written paper: halkier@cgs.aau.dk Read more about EURODITE: www.eurodite.bham.ac.uk Tourism Policy and Knowledge ProcessesExploring European Case Studies

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