1. Privacy in the Information Age By: Bridget Schultz Kendra Poyner Lauren Hall Anne McCarthy

2. The Information Age • Capability of people to transfer information in a fast and cost-effective manner • Will create a groundswell of knowledge • Encourage collaboration • America: • 74.1% of the population is online • In 2000, that number was 44.1% • Appx 70 million subscribe to broadband • Broadband subscribers has grown 16% in rural areas in the past 2 years (Nielsen)

3. Statistics • 1 trillion + unique URLs in Google index • 2 billion Google searches daily • 13 hours of video are uploaded to Youtube every minute • 59% of bloggers have been blogging for at least 2 years • 3 million tweets per day (March 2008) (thefuturebuzz.com)

4. What is privacy? • The quality of being secluded from the presence of others • The condition of being concealed or hidden (Princeton)

5. Just think about it… • Information about you online: • Health • Credit • Marital status • Location • Birthday • Telephone number • Purchasing history • Browsing history • Subscriptions • Pictures • Likes/dislikes • Opinions, thoughts • Classes, education • Job

6. Email Privacy

7. “Email is as public as a postcard” • Info leaks • Mail tracing • Trojans • Spam

8. United States Safe Harbor Framework • Intended to bridge different approaches to online privacy by the US and EU • Streamlined means with which US organizations can comply • US uses sectoral approach – relies on legislation, regulation and self-regulation • Subscription to Safe Harbor indicate organization provides adequate privacy protection • Must comply with 7 principles of: notice, choice, onward transfer, access, security, data integrity, enforcement

9. Gmail Personal Information • Provide personal information when registering for an account • Servers retain info about use • -account activity • -data displayed/clicked on • -log information

10. Gmail Uses • Account info used to enhance service • Format and display information • Delivery of ads and other links • Spam prevention • Backing up messages

11. Gmail Information Sharing • Advertisers only provided with non-personal info (such as number of times ad was clicked) • Does not share, rent or sell info with third parties EXCEPT • With consent • To affiliated organizations with purpose of processing information on Google’s behalf • Legal or government requests • Investigations of Terms of Service violations • Detect, prevent or address security issues • ***May share aggregated, non personal info

12. Google and Internet Privacy: Case Study • Need for higher security and privacy standards online • September 2007 – Google called for global agreement governing internet security • Google: Absence of a uniform privacy standard was leaving users vulnerable • Google’s past privacy record and proposal were criticized, found contradictory • Google introduced a new privacy policy addressing these criticisms in June 2007 • Leader of the internet privacy crusade

14. Twitter is an open and public space • Account settings

15. Profile settings

16. Twitter.com/privacy • “Our Services are primarily designed to help you share information with the world. Most of the information you provide to us is information you are asking us to make public.” • “Tip: What you say on Twitter may be viewed all around the world instantly.” • Twitter WILL disclose your private info when… • You give your consent • With 3rd party service providers • Legal reasons • In the event of a business transfer • Transparency • You can always check the latest Twitter privacy policy at twitter.com/privacy • With questions or concerns you can email privacy@twitter.comor send a reply to @twitter.com/twitter

17. Ways you can maintain privacy on your twitter • Protect your tweets • Block people you don’t want to follow you • Keep your lists private • Disable geotagging • Chaos to Clarity video

18. Twitter Quitters • Is deleting your account the only successful way to maintain your privacy? • Miley Cyrus • From USA Today 2/10 Story: • "I feel better, I feel lighter, I got my privacy back. People say, 'You'll be back.' But I read more, walk the dogs more. I'll be fine." – Laura LeNoir, office manager in Birmingham, Alabama • “I’ve discovered I don't have to know what hundreds of people are doing. Now I have more time for people who really matter in my life." – Leanna Fry, English teacher in Provo, Utah • "I was so busy updating my various sites that there wasn't a social desire left in my body. It was getting impersonal." –Jim Hennessy, 42, a marketing consultant from Nashville

20. Facebook privacy has always been a big source of controversy. • In December 2009 Facebook decided to make default settings more public • No longer can restrict profile pictures and list of pages one has subscribed to • User updates, photos, video and links are now automatically set to public • The reason: Notions of privacy are becoming different and people want things to be more public and is good for “world peace” by creating familiarity and empathy between people • http://www.readwriteweb.com/archives/facebook_privacy_explanation_debate.php

21. Facebook Privacy: • There are ten very important settings to be aware of:1. Friend lists: Each list can have a specific privacy setting for viewing your profile2. You can remove yourself from Facebook search results3. Can remove yourself from Google search4. Choose who you want to see tagged photos of you - Friends of friends, only friends, some friends, only me

22. Continued… • 5. Photo album privacy is set on an album to album basis6. Can prevent stories/updates of yourself from showing up in newsfeeds 7. Also protect against application stories being published8. Can make your contact information private9. Can control if friends are allowed to post to your wall as well as who can see your wall10. Can keep friend lists private – this is also courteous to your friends • (http://www.allfacebook.com/2009/02/facebook-privacy/)

23. Future Trends • January 28 declared “Data Privacy Day” • Clash between wanting privacy, but wanting information • Online TV/Video • Targeted advertising • Web portals (Yahoo, Google, etc) as mobile devices • location tracking. • More information gathered via HTTP cookies • Ex//Facebook

24. The Internet knows you better than you know yourself • Facebook recommends friends; • Amazon recommends products; • Foursquare knows where you are; • The more information you provide the Internet, the more it knows about your social patterns • Do not expect this to go away.

25. Big Brother: The Olympian • The Department of Homeland Security has issued that it will be monitoring tweets and Facebook updates for information regarding possible terrorist attacks

26. Questions?