1 / 6

All About Fluctuating Google Rankings

Read about Fluctuating Google Rankings

rebeccafantl
Télécharger la présentation

All About Fluctuating Google Rankings

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WORDPRESS ALLABOUT FLUCTUATING GOOGLE RANKINGS

  2. Webmastersanddevelopersconstantly monitorGooglerankings. It’sageneralbut significantfactorwhenitcomestoSEO, andSEOservicesalwayshavethis consideredasatopprioritywhenworking onclients’ pages. Itdependsonthe industry, butrecentlyGooglehadaseries ofupdatesthatcascadedintohigh volatilityforalotofwebsites.

  3. WhatarethereasonsforRanking Fluctuations? Youmaybewonderingwhy SEO rankings oftendiveupanddownorshould wesay, fluctuate. Therearemanyreasons butherearefivecommonindicators:

  4. Checkifthevolatilityisreal – Clientsoftengetalarmedwithfluctuatingpagerankingsand theissueiswiththedataitself. Itcouldalsobepossiblethereareissueswiththetooltheyare using, orperhapstheanalyticscodegottakenoffthepages. Therecouldbesomethings causingthis, butalthoughsomeissuesseemobvious, doingbasicmethodstoresolvethe issueisbetteroffconsideredfirst. Thatway, itgivesaclearideawhetherthevolatilityofa websiterankingistrue. Confirmifyoumadechanges – Onceyouhavedeterminedthatthedatagatheredisvalid, checkingiftherearechangesmaderecentlyisthenextsteptoconsider. Youhavetocheckif yourserverhasdowntimeissuesorothertechnicalproblems, oryoumademovedyoursite platformbetweenHTTPandhttps, ormaybeyourecentlyaddedordeletedalotofyour page’scontent. Takealookatyourlinks – Losingahighlyvaluablelinkhappensalot, anditcansendyour rankingsspirallingdown. Thisissuehappenstomanycompanieswhentheydothingslike movingtohttpsandthennotapplyingtheproperredirectstothelink.  Askwhatyouragencyhasbeendoingonyourbehalf – Askyouragencyfordetails. Theymight bedoingsomethingelseoutsideGoogle’sguidelines, oriftheydidmanualactions, orthey couldbepurchasinglinksonyourbehalfandpostingsomeguestposts.  Hackedpages – Droppedrankingshappenmostlywheneverasitegetscompromised. Hackerscancreatesignificantchangessuchasuser-generatedcontent, spam, slowdowna website’sresponsetime, insertlinksandothertrickstocauseproblems.

  5. Conclusion Google’salgorithmsarenotalwaysmadeto elevatethebestpartsofapage. Soifyoufind yoursiterankingfluctuating, youneedto reconsideryourstrategyandstartthinking aboutbettersteps. Afterreviewingandyou noticethatnoneoftheabovementionedissues applies, thenitmeanssiterelevancemayalso beanissueandthatyoumayhaveanoutdated strategy. Askyouragencytogiveyouarun throughofthewhattheyplantodotogetthis fixedorotherwise; youmayneedtoupgrade yourservicewiththem.

  6. HTTPS://ANYTHINGSEO.WORDPRESS.COM/ 2018/11/22/ALL-ABOUT-FLUCTUATING- GOOGLE-RANKINGS/ SOURCE

More Related