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SEO Basics: Introduction to Image Optimisation

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SEO Basics: Introduction to Image Optimisation

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  1. Image optimisation for your SEO should be an essential part of your campaign. Images, even though it can take a lot of space on your site, provides better user experience and functionality. It can bring better rankings and traffic. Regardless of the kind of website you have, having optimised images is a must. This article aims to define what image optimisation is and why it is important. Quick Recall! In my previous post, SEO Basics: Introducing Image Search, I mentioned that image is the future of search. The on-going advancement in visual search technology and its increasing incorporation in various platforms will continue to change the search marketing landscape. One of the best possible way to prepare for the future is to start integrating optimised images.

  2. Alt Text This is also known as alternative text, alt attributes, or alt descriptions Used within an HTML code to describe the appearance and function of an image Should be between 10 to 15 words No keyword stuffing Use plain English and essential words Image Title This is the text that appears if you hover over an image Include a call-to-action Image Caption Short description of the image Use plain English and essential words What is image optimisation? Image optimisation is the process of preparing your image properly by making sure the image elements work towards the same SEO goal. What are the image elements to consider? Here are the four image elements that can affect your SEO ranking, as listed by Clipping Path India: Filename This is the name used when saving the file Include target keywords Use hyphens between words Use full words

  3. Why is image optimisation important? Optimised images are pictures that are intended for SEO. These images are not just decorations; rather, they are tools that promote a better user experience. They provide context and communicate meaning, making the content easier to scan and digest. How can you boost your rankings with images? According to Search Engine Journal, there are seven ways to boost your ranking through images: By simplifying images By not mixing photographic images with fonts and graphic elements By saving images in the right formats By not using too many colours By compressing images By making the images support content By giving images meaningful context

  4. Source: https://anythingseo.wordpress.com/2018/09/19/seo -basics-introduction-to-image-optimisation/

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