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SEO Basics: Semantic Search’s Effect on SEO

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SEO Basics: Semantic Search’s Effect on SEO

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  1. SEO BASICS: Semantic Search’s Effect on SEO

  2. With the continuous technological advancement in data storage and retrieval, search will further evolve and change. Semantic search, which was introduced with Google’s launch of the Hummingbird algorithm, is one of the best improvements in the development and sophistication of search. This article will explain the ways semantic search has affected SEO. Quick Recall! Semantic search is defined as a data searching technique that aims to determine the intent and contextual meaning of words for search. It identifies and satisfies the searcher’s intent by analysing both the explicit and the implicit aspect of the user’s query. It uses structured data, natural language processing and machine learning.

  3. Semantic search has impacted SEO in a lot of ways. Search Engine Journal listed the different effects of semantic search in SEO: Voice search is on the rise User satisfaction is now a priority Technical SEO focuses on helping Google understand content using: Common questions and related long-tailed keywords Authoritative backlinks Schema markup Optimised site speed Optimised site structure Redirect removals There is a shift from: keywords to topics keyword targeting to intent targeting

  4. Because semantic search changed the SEO landscape, we need to adopt. As an SEO specialist, you need to create content with clear and concise answers to common queries. For comprehensive guides, write the specific details after the short answers. You should make a list of keywords and group them by user intent and create content based on the different groups. Lastly, you should focus on the user experience since the search engine’s goal is to fine tune their algorithm to understand and satisfy the searcher’s query.

  5. We need to understand the way search engines work. We need to figure out how they process data so we can adapt our strategies accordingly. Enabling search engines to understand the context of your content will allow your site to rank better. There are numerous tools that can use for semantic search optimisation. These tools can help you understand how search engines rank your site. In the end, we need to create content for people and search engines in mind. High-quality content should be useful for users and should be technically optimised for search engines.

  6. SOURCE: https://anythingseo.wordpress.com/2018/09/07 /seo-basics-semantic-searchs-effect-on-seo/

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