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Dive into the complex history of the tobacco industry, "safer" cigarettes, and the toll they take on public health with 440,000 U.S. deaths annually. Learn about the prevalence of smoking among youth and the challenges of quitting, along with the introduction of "Lights" and the industry's reactions. Explore why it takes an average of 11 quit attempts to succeed and how new products perpetuate the cycle of misconception. Your role: educate and inform.
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The Tobacco Industry & “Safer” Cigarettes Safer Cigarettes
Tobacco’s Toll • 440,000 U.S. deaths each year • 80% of youth try cigarettes before their 18th birthday • Kills 1/3 of the people who use it
Quitting Time • 70% of smokers want to quit • 41% of smokers attempt to quit • 5% of smokers succeed each year • It takes an average of 11 quit attempts to succeed
The T.I. Reacts • The 1950s: • Filters are added • The 1970s: • Lights are launched • The 1990s & ’00s: • “Safer” cigarettes are launched
The 1950s The 1950s
The Result • It’s a cycle • New products are launched • Smokers believe new products are “safer” • It’s your job to let people know …