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FINAL PROGRESS PRESENTATION

Welcome to Lakeside Hotel's final presentation, where we outline our vision and mission to deliver exceptional service that meets both customer needs and organizational goals. Our vision encompasses continuous improvement and development. Our mission is to stand out as one of the finest hotels, providing enriching experiences to our guests. We’ll discuss our target market strategies, revised approaches for competitive pricing, and address current challenges, including room allocation and marketing expenditures, to enhance our occupancy and service quality.

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FINAL PROGRESS PRESENTATION

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  1. FINAL PROGRESS PRESENTATION Vivien Chai Su Hui Foong Kwan Chin SohEeLaine PriyatharhisiniSelvaraj Shirley Chua LAKESIDE HOTEL 4, GROUP 8

  2. MISSION AND VISION STATEMENT Providing you the best of the best! Our Vision Our vision is to provide excellent service and achieve our customers’ needs and the organization’s goals as well as embrace continuous improvement and development. Our Mission To be one of the greatest and finest hotels with a competitive edge by providing our customers an enriching and pleasant experience with us!

  3. TARGET MARKET

  4. STRATEGIES • Target different segments during different market occupancy rate • Lower Room Rates according to market occupancy • Investments : Marketing and Hotel Amenities REVISED STRATEGIES • Maintain Room Rates regardless of market occupancy • Compare different competitors room rates to get the best rate

  5. Competitor A Competitor B

  6. CURRENT CASH BALANCE

  7. Month 13

  8. PROBLEMS : ROOM ALLOCATION

  9. TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGS

  10. TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGS

  11. EIGHTH ROUND MARKETING EXPENDITURES

  12. ADVERTISING

  13. SALES FORCE

  14. PROMOTIONS

  15. PUBLIC RELATIONS

  16. 11TH ROUND

  17. ADVERTISING

  18. SALES FORCE

  19. PROMOTIONS

  20. PUBLIC RELATIONS

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