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Hosted By: Westbank Community Library

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  1. Financial Resources, SEO, Blogs, and Videos Moderated by: Chris Lopez Hosted By: Westbank Community Library Feb 25, 2014

  2. Thinking about Finances • Software • Custom Finance Worksheets • Mobile Apps • Banks • Ledgers

  3. Finance Software • Quicken

  4. Custom Finance Worksheets • Microsoft Office website provides various accounting pre-made worksheets available for excel • User created forms from third-party sites • Create your own system of management • Pro-allows you to change components as needed • Con- Not automated

  5. Mobile Apps • Mint • Square • Office Time • Check.Me • Doxo

  6. Banks • They offer online business accounts • Automated systems that track payments and categorizes them for you. • Help with taxes • Offer Payroll help • Offer Loans • Manage international transactions

  7. Ledgers • Tried and True Method • By-Hand accounting • You get a personal feel for the numbers • You know exactly what numbers matter in your business • The numbers are not abstract

  8. SEO Search Engine Optimization

  9. Selling Online • Organic vs. Paid Search • Metawords • Tags • Keywords • Spiders/WebCrawlers • Indexing

  10. Analytics • Statistics for websites/social media/blogs • Understand user interaction/behavior • How are people using your website • How did they find your website • What keywords lead them to your site • How long did they stay on your website/page

  11. GoolgeAdwords • Dominate Competitor online • Where Google makes most of it’s money from • Learning curve is high • You pay google for every click they get you • Finder’s Fee • The more you pay the higher your ad • Buying Keywords • Increase in traffic does not equal increase in sales

  12. Google Adwords Express • Easier version of Adwords • Smaller learning curve • Ads are easier to make • New ads are cheaper in the beginning • You pay google for every click they get you

  13. Yodle • SEO company • They create similar websites of your company’s • Full Time Staff dedicated to SEO management • Increase traffic to your website • Increased traffic does not equal increase in sales

  14. Blogs and Vlogs The Story Behind the Company

  15. Blogs • Provides an insight to how your company thinks and works • Allows customers or potential customers to interact or provide feedback on posts • Many individual company employees manage their own company blogs • Allows a more personal interaction with employees

  16. Does your Business Need One? • It’s important for customers to know who you and what your passion is for your company. • Less obstruction in contacting you • Get to know what your customers want faster • Create personal orders or services for them • Get feedback or ideas on what to do next • What is the (operating) cost?

  17. Sites • ebloggers • Tumblr • Wordpress • Twitter • Niche blog sites

  18. Vlogs • Video version of a blog • More content in smaller amount of time