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Marketing High-tech Biopharmaceuticals The road from a start-up to the success

Marketing High-tech Biopharmaceuticals The road from a start-up to the success. PHARMACEUTICAL BIOTECHNOLOGY An integral component of tomorrow’s High Technology Reshapes the industry & revolutionizes medical treatment. Our Business Vision.

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Marketing High-tech Biopharmaceuticals The road from a start-up to the success

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  1. Marketing High-tech Biopharmaceuticals The road from a start-up to the success

  2. PHARMACEUTICAL BIOTECHNOLOGY • An integral component of tomorrow’s High Technology • Reshapes the industry & revolutionizes medical treatment

  3. Our Business Vision • Offer to the medical community and patients new treatment than the ones already existed. • Prove that a Greek company can stand out, despite the relatively low growth of business activity in Greece.

  4. The Market in the ’90s • More than 200 pharmaceutical companies, including subsidiaries of major US and European companies with vast resources and expertise in Marketing & Sales. Our Challenge A start-up company competing head-on with the big players in the industry would have probably failed at birth.

  5. Opening a New Market Spaceby • Being entrepreneurial • Focusing on Marketing and Distribution of specialized biotech products • Exploiting the Gap: global biotech companies had no resources for Pan-European Operations • Becoming a trusted regional partner

  6. Within our first 2 years we… • Created new marketsin Greece and Cyprus by importing biotech medicines for rare, life threatening diseases, for which there was no therapy. • Expanded existing marketsby offering new medicine which targeted more patients. • Always by setting stretch targets, • targets within sight but out of reach!

  7. Our Specialization, our Advantage • Deep knowledge • Access to the latest trends • Rapid Management of Information • Flexibility in decision making

  8. Building Strong Partnerships • Aiming for Strategic Alliances with top American and European companies. • How we gain their trust? • Business Plan • Management experience • Thorough research, study and preparation

  9. Our Costumers, our Priority • Innovative and effective day-to-day practices for efficiently serving the costumer.

  10. Depending on a Strong Team • Our people is our driving force! • We acknowledge it, we reward them, we evolve together. • “The right people don't need to be managed. • If you need to tightly manage someone, • you've made a hiring mistake”Jim Collins

  11. GENESIS Pharma Today • 18 products in Greece & Cyprus • 13 strong partnerships • 20% increase of sales annually between 2006-2008 • 2006: €154,4 million • 2007: €172,4 million • 2008: €223,4 million • Among the “Greek Trade and Industry Diamonds” • Fastest growing company in “Europe’s 500” competition

  12. Above all, success requires…. Dedication to Goals Persistence Constant Effort

  13. Nobody becomes successful in the past, so we should always look with confidence to the future.

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