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Maximizing Revenue: How IRDs Elevate Business Growth

Learn about the concept of IRDs and why they are essential for revenue growth. Discover how these intimate gatherings serve as scene setters for debate and networking, enabling participants to steer the conversation. Explore the benefits of good margins and strategic sponsorships in hosting successful IRDs. Get insights on room setup and execution for pre-dinner, onsite, and post-dinner activities to ensure a fruitful event experience.

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Maximizing Revenue: How IRDs Elevate Business Growth

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Presentation Transcript

  1. Growing Revenue Innovator Roundtable Dinners Global Summit October, 2012

  2. What are IRDs?

  3. IAB Interpretation • Bring members together in intimate setting • Scene setters for debate and networking • Let participants control direction of conversation

  4. IRDs Are a Good Business… • Good margins • Dinners can be “publisher facing” or “agency/marketer facing” • Sponsor pays for dinner and all logistics

  5. But These are Essential • Good database to select invitees • Cooperative sponsors with managed expectations • Deliver promises to guests

  6. Room Set Up

  7. Execution • Pre-dinner • 2 months before: Pick date, city, audience • 1 month before: Select venue, create topic, send invites • Onsite • Network, eat, discuss • Post-dinner • Thank you notes

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