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Introducing the EveryDrop Straw: The Eco-Friendly Solution for Clean Water On-the-Go

The EveryDrop Straw, presented by Abel Rodriguez and team, is a revolutionary portable water filtration device designed for health-conscious consumers. It filters 99.99% of viruses, bacteria, and parasites, providing at least 300 gallons of clean water, all while being BPA-free and easy to carry. Available in four stylish colors, it also includes a small carrying case and cleaning swabs. Targeting outdoor enthusiasts and environmentally conscious individuals, the EveryDrop Straw is set to disrupt the market and promote a culture of drinking clean water without plastic waste.

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Introducing the EveryDrop Straw: The Eco-Friendly Solution for Clean Water On-the-Go

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Presentation Transcript

  1. The EveryDrop Straw Presented By Abel Rodriguez, Andy Hurtado, Adriana Pacheco, Chyvonne Polinas, Sergio Silva

  2. Agenda • Situational analysis • Our product, the EveryDrop straw • The market • Marketing objectives and value proposition • Competition • Positioning • Marketing Mix • Financial Planning • Conclusion • Q & A

  3. Situational Analysis • Market Trends • Health conscious • Save money • Going green • Market Needs • Easy to carry • Limitless

  4. The EveryDrop Straw by Whirlpool • Filters 99.99% of viruses, bacteria and parasites in water • Filters a minimum of 300 gallons • Four colors to choose from (Blue, Pink, Olive, White) • The buyer gets a small carrying case • 3 swabs for cleaning after use • BPA Free

  5. http://www.youtube.com/watch?v=A6bVCXdBuD0

  6. The Market • Market segmenting • Our target market: • Demographics • 18-45 • Psychographics • Upper-lowers, working class, middle class, and upper-middles • We find the middle and upper middle class more lucrative • Geographics • Locations that draw those who participate in outdoor activities • National Parks, Etc. • Locations that have a high population of “preppers”

  7. The Market • Market Growth • Opportunities in environmentally conscious • Attempt to change the culture of drinking water—just as the Tesla had on the automobile market • Large cities banning water bottles • Similar products not marketed in a way to be viewed as a water replacement in a large city

  8. Marketing Objectives & Value Proposition • Same Message Throughout all Media • Environmentally Friendly • Affordable Alternative • The EveryDrop straw Value Proposition • Minimum filtering of 300 gallons of water • One year warranty • Three swabs for cleaning after use • Carrying case

  9. Competition • Water Bottles • Available for purchase almost everywhere • Price ranges from $1.00-$5.00, depending on size and location • Home Filtration Devices • Available for purchase in some department stores and online • Price can range from $40-$700 • Filters water in the home only • Portable Straw Filtration Device (Lifestraw, NDur) • Available at locations such as Walmart, REI, and the Internet • Priced from $24.95-$29.95 in brick-and-mortar locations • Priced at $19.95-$30 on Internet store fronts • Has similar capabilities as the EveryDrop

  10. Positioning • Will occupy a position of more-for-less compared to the competition • Placed in more accessible locations • Straw has better filtering capabilities • Sleek logo and straw design • Brand positioning is also important for the EveryDrop straw • Needs to be seen as a viable replacement to water bottles • “Love Your World”

  11. Marketing Mix • Price • $14.95 in order to penetrate and attract new buyers • Distribution • Whirlpool will use three level distribution • Retailers such as Wal-Mart, Target and REI • Whirlpools webpage

  12. Marketing Mix • Marketing Communications • Advertising-Brochures, catalogs, magazines and TV commercials • Public Relations-Products will be sent to bloggers who blog about the outdoors, are parents, or those who are in our target market so they can be reviewed • No sales promotions • Direct Marketing-the EveryDrop straw  via television, commercials, catalogs, and the Internet to reach our target market • Social Media

  13. Financial Planning • Total fixed costs • $90,000 • Total variable costs • $3.50 • With price at • $14.95, • break-even • point is at • 7,860 units.

  14. Break-Even with Marketing • Total fixed costs • still at $90,000 • Additional • $1,234,190 • marketing and • advertising • added • Variable costs • still at $3.50

  15. Sales Forecast

  16. Marketing Expenses • Many costs can be absorbed since this is a product line extension • Majority allocated to advertising • 10, 30 second commercials on primetime • One advertising package with Backpacker magazine • Includes a total of nine, full-page, color ads spread among issues • Hire one additional employee to handle PR pertaining to the straw

  17. Conclusion • The EveryDrop straw will be a strong competitor in its chosen market. • Address a market need • Strong product and brand positioning

  18. Q & A

  19. References Whirlpool Corporation. (2014). Investor FAQs. Retrieved from http://investors.whirlpoolcorp.com/faq.cfm?faqid=4 Whirlpool Corporation. (2014). 2013 Annual Report. Retrieved from http://investors.whirlpoolcorp.com/annuals.cfm

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