A Brand New YOU!  Quick and Dirty Tips for Maximizing Your Personal Brand - PowerPoint PPT Presentation

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A Brand New YOU!  Quick and Dirty Tips for Maximizing Your Personal Brand

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  1. A Brand New YOU!  Quick and Dirty Tips for Maximizing Your Personal Brand Kammie Kobyleski Creative Catalyst & Personal Band Strategist

  2. What IS Personal Branding? Express what is UNIQUE & VALUABLE about YOU “Personal branding is the process of how we market ourselves to others.” - Dan Schawbel “Creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable” - Wikipedia

  3. What IS Personal Branding? • Way of clarifying & communicating what makes you different & special • Use those qualities to guide your business decisions • Focus on your UNIQUE attributes • Using your strengths, skills, values & passions to separate yourself from the competition • Personal branding gives you an edge

  4. Rewards of Personal Branding • Understanding yourself better • Increasing your confidence • Enhancing your visibility & presence • Creating a clear focus for your career • Boosting your revenue, fees or pay • Thriving during economic downturns • Expanding into new business • Ultimately reaching your goals

  5. Authenticity • Be YOU! • Use your values, passions & strengths to gain resources you need to succeed • Personal brands are not created; they are uncovered, strengthened & nurtured • These are critical to understand: • Who you are • What you offer • Why YOU

  6. 10 C’s of Successful Personal Branding Correct A successful brand reflects personal attributes, or qualities of its creator

  7. 10 C’s of Successful Personal Branding Concise The brand can be captured in one or two sentences describing it’s creator’s unique promise of value

  8. 10 C’s of Successful Personal Branding Clear It’s sure about what it is – and what it’s not

  9. 10 C’s of Successful Personal Branding Consistent Its promise of VALUE to customers, managers, peers, etc. never changes

  10. 10 C’s of Successful Personal Branding Constant It’s always visible and accessible

  11. 10 C’s of Successful Personal Branding Compelling It’s appropriate, interesting, and relevant to its creator’s target audience

  12. 10 C’s of Successful Personal Branding Clever It’s differentiated & UNIQUE. Sparks intrigue among target market & separates its creator from others with similar skills & abilities

  13. 10 C’s of Successful Personal Branding Connected Its creator participates in the appropriate communities and is part of a strong network of partners, colleagues, customers

  14. 10 C’s of Successful Personal Branding Committed Its creator is “in it for the long haul”

  15. 10 C’s of Successful Personal Branding Current It’s based in today – with room to evolve tomorrow

  16. EXTRACT EXPRESS EXUDE

  17. Phase 1 - Extract • Most challenging phase • Introspective • Confirm true motivators & values • Focus on lifelong goals • Ask for & weigh feedback from others • Analyze target audience & competitors • Understand how YOUR brand fits into the larger professional landscape • Visualize the NEW YOU!

  18. Phase 2 - Express • Discover tools to help you communicate with your target audience • Identify tools that will be most effective & enjoyable for YOU • Content themes to focus key communication to your audience • Develop your strategic communication plan & how to apply it to your goals • Begin to WALK the TALK (or fake it till you make it!)

  19. Phase 3 - Exude • How to shape your brand environment • Every component of that environment is brand-on • Build & nurture a professional network to further extend your brand & support your network members brands • Collaborate, share referrals, create new endeavors • BE the BRAND!

  20. The Brand New You • Carries through ALL you do • Beyond business cards, logos, letterhead • Your image communicates your brand too • Clothes (Outdated? Wrinkled? Stained?) • Shoes, handbags, luggage • Hair style, makeup, hands & nails • Eyeglasses & accessories • Stay CUURENT & relevant to your industry & the times!

  21. Personal Branding is Knowing Your Values

  22. Knowing Your Values • Imagine you covered with the same four words all over your body • People can only identify you by these four words • You don’t have to be these four words yet • You can FAKE it till you make it • Think IDEAL life

  23. Personal Branding = Value Words Adventure Abundance Accomplishment Commitment Courage Creativity Dependability Elegance Excellence Focus Fun Harmony Happiness Inspiration Justice Leadership Love Optimism Passion Persuasiveness Power Truth

  24. TRUTH BEAUTY SPIRIT LOVE

  25. Personal Branding is Knowing Your Worth

  26. Knowing Your Worth • How do YOU add value? • What expertise do YOU bring to the table? • Why are YOU the ONLY one a client should work with? • What’s UNIQUE about the service YOU provide? • What’s your USP?

  27. Personal Branding is Knowing Your Tribe

  28. Knowing Your Tribe • Who will become your fans, evangelists, promoters? • Who will spread YOUR message virally? • Who will promote your work? • Who will BUY your services? • Who is your TARGET?

  29. Now it’s time to be: • AUTHENTIC • CLEAR • CONSISTENT (online just as we are offline) Time to go connect on Linked In!

  30. LinkedIn Tip: Find candidates Post opportunities Find potential clients, partners, freelancers, consultants, speakers Connect with industry insiders Research other companies Job search

  31. LinkedIn Tip: Find candidates Post opportunities Find potential clients, partners, freelancers, consultants, speakers Connect with industry insiders Research other companies Job search

  32. LinkedIn Tip: Post a picture! It helps recruiters, prospective employers & JV partners connect with YOU. Smile your life is online!

  33. LinkedIn Tip: Work your recs! Let your happy clients become your happy evangelists. WOM really works.

  34. LinkedIn Tip: Recommend someone else. Fire up the karma train & spread the kudos, compliments & praise praise.

  35. LinkedIn Tip: Don’t be afraid to reach out to the major players. People are people. It’s as easy to reach out to a CEO as it is to a gatekeeper. (you often gain more credit for being tenacious).

  36. LinkedIn Tip: • List companies you’d like to work with • List people who can connectyou to those companies • List possible charities, industry groups or community service organizations those people might belong to • Strategize to maximize! List companies you’d like to work with List people who can connectyou to those companies List possible charities, industry groups or community service organizations those people might belong to Strategize to maximize!

  37. LinkedIn Tip: • Use the “What are you doing?” • box. It’s your personal billboard, so broadcast your message. • Looking to hire? Tell us! • Looking to connect? Tell us! • Promoting a project? Tell us!

  38. LinkedIn Tip: Be specific! What kind of collaboration are you seeking? What kind of positions do you have available? What kind of JV opportunities are you seeking? What kind of project partners do you need?

  39. LinkedIn Tip: But do cause a stir, a commotion, a curiosity. STIR the POT! Just be prepared to support your stance. Start a conversation, a discussion, a debate, a RIOT! Post & Ask Questions: OK don’t start a riot.

  40. Join groups & Find your TRIBE Write a dynamic profile summary

  41. This is YOUR sales page, squeeze page, landing page, Your SHOWCASE Add current & past work history Don’t forget to tell us where you went to school

  42. LinkedIn Tip: Help your network HELP you! The more transparent, clear & consistent you are, the more people can get to know you, recommend you, work & create with you.

  43. LinkedIn Tip: Add your LinkedIn address to your email signature, your resume, your cover/broadcast letter Check someone’s LinkedIn profile before meeting – see if you share any common connections Search for the company to investigate the team players before a meeting

  44. The Takeaway Be AUTHENTIC Be CLEAR Be CONSISTENT Be your own EVANGELIST Help others help YOU KNOW your WORTH What’s YOUR brand story?

  45. Contact: Kammie Kobyleski Consultant & Personal Brand Strategist www.passionmeetspurpose.com/blog @kammiek on twitter http://www.linkedin.com/in/kammiek kammiekpmp@gmail.com 602-505-9238

  46. MOREQuestions? • Post Questions in the GIBM Career Forum • Read Molly’s Blog: www.mollywendell.com • Get the book! The New Job Search: Break all the rules. Get connected. And get hired faster for the money you’re worth.