Developing and implementing the 2010 FIFA World CupTM Research Agenda: Lessons and reflections

1. Developing and implementing the 2010 FIFA World CupTM Research Agenda: Lessons and reflections

2. Key Pillars of the 2010 Business Plan

3. 2010 FIFA World Cup Research Audit March - July 2008 To present a landscape of 2010 research To identify research gaps To identify potential opportunities for collaborative research To build towards a 2010 research framework, with indicators Culminated in 2010 research workshop � 25 July 2008

4. 2010 FIFA World Cup Research Audit Significant amount of research undertaken Across several themes By a range of researchers However, Lack of coordination Evidence of duplication Research resource constraints A range of indicators emerging

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6. 2010 FIFA World Cup Research Audit Key research projects 2010 communication research (NCP) Event Impact Model (EIM) 2010 Legacy Indicator Framework (SACN) Annual Longitudinal Survey (HSRC) Financial modelling (Grant Thornton) Case studies and perception studies (significant proportion of academic research)

7. Significance of 2010 Research Landscape Despite legacy imperatives no attempt to systematically track and examine legacy impacts Research NB and valued but barriers No FIFA Research Legacy Develop key research indicators to guide: Research to support Partnerships Allocation of resources Develop 2010 research legacy Despite OC interest project not carried forward

8. 2010 Research Agenda Workshop Follow-up workshop (4 Dec. 2009) after inaugural Sport Mega-events and Their Legacies Conference � www.sportmegaevents.co.za Reinforced NB of systematically undertaking research Opportunity to unpack whether trends from previous research discernible in 2010 Complement not duplicate research efforts Given timeframes and lack of political will to allocate resources to implement coordinated research agenda, key priority areas highlighted

9. 2010 Research Agenda Priorities Economic Ascertain economic impact in relation to current forecasts top-down and bottom-up approaches Tourist flows Economic impacts and perceptions of local businesses Projected vs. actual government spending

10. 2010 Research Agenda Priorities Social/ political Pre and post resident surveys BEE and SMME development and transformation Organisational and management issues and legacies Fan Park surveys Media coverage and content analysis

11. 2010 Research Agenda Challenges Lack of government support A number of different groups working in isolation Lack of willingness to partner Limited resources Lack of appreciation for importance of research

12. Status Quo Completed questionnaires: Visitors Residents: 400 in Cape Town and 200 in Durban (pre- and post-event) Businesses: 100 in Cape Town and 100 in Durban (pre-and post-event

13. 2010 Research Agenda Reflections National/ international network of researchers Methodology Sampling Translations Partnerships with host cities/ regions National and host city level impacts

14. Lessons Knowledge management critically important to inform future bidding and planning for mega-events in developing contexts Willingness and commitment to undertake research Partnerships and interdisciplinary capacity from a range of stakeholders essential What is required: Mobilise resources Leverage buy-in Adopt an integrated approach PLAN FOR RESEARCH

15. Thank You