Walmart vs. Target Report Jeff Watson Darrin Williams Khuyen Nguyen Jasmine Dunbar
Positive, Useful Branding Message Wal-Mart conveys a positive and useful branding message for their company by incorporating sales promotions and consistently advertising how the consumer will save money.
Price- Sensitive Customers What! Its 50 cents cheaper than Target?????
Customer solution, informational content • List of top brands • Store locator • Costumer feedback
Features and Functionality This is the shop and scan an example of Walmart utilizing mobile commerce at its best, customers are able to scan products in store with their mobile devices. Walmart consistently conveys a message geared towards consumer savings on their website.
Well Designed Site • No “fluff” included in content description; simple, to the point, effective, and consumer approved.
Walmart effectively utilizes social media. Walmart has 28 millions Facebook Likes! Walmart has at least five tweets, 3 posts per day!
Mobile Commerce Walmart has a nice, simple layout for mobile-ecommerce. The layout contains an enough layout and text so consumers can easily navigate and purchase the product. In additional, customers can rate, review, share products on Facebook through the mobile site. However, the site just runs on Android and Apple version. .
Walmart International Presence There are 5,261 International units Global presence in 28 Countries Specific country Walmart website such as walmartmexico.com No international shipping
Differences in Web Strategy Target focuses more on apparel assortment. Walmart provided store pickup option
Websites Usability Comparison • Walmart • Relatively simple • Displays product tabs on side of homepage • Target • More elaborate • Displays product tabs on top of homepage
Comparing Assortment Overall both companies sell the same products. Target has more options when it comes to apparel. However Walmart offers more products in general.
Significant differences in website features and functionality Walmart presents the website as if it is more of a resource for consumers rather than a sales driver.