Download
1 / 12
120 likes | 144 Vues
It takes only a few seconds for a visitor to decide whether a website is worth their time or not. That said, how your website looks and feels can mean the difference between a lost customer or a sale you’ve been waiting for. So, it’s very important to build a website that inspires trust. For more details visit our blog.
E N D
Trust is the foundation of any successful commercial relationship. With countless online merchants and stores out there, people have an overwhelming spectrum of choices when it comes to shopping online. For consumers to be convinced to buy your products or services over others’, it is important that they have confidence in your brand and believe that you would deliver on your promises.
While there are numerous ways to build trust with consumers, your website; a visual representation of your business, is a robust tool that can be used to put your business in a good light and make a positive first impression. In this blog, we will highlight a few effective ways to build a trustworthy website. But before we dig into the matter, let’s first understand why it is so important to have a reliable website in the first place.
How does a trustworthy website make a difference? It takes only a few seconds for a visitor to decide whether a website is worth their time or not. That said, how your website looks and feels can mean the difference between a lost customer or a sale you’ve been waiting for. In addition, online shopping brings along the possibility of identity theft, credit card fraud, phishing scams and other security breaches that get consumers much more concerned about their purchasing decisions than ever.
Of course, you will need to offer quality products, seamless customer service, meet customer demands and do more to inspire trust in your business in the long-term. But to have consumers trust your business enough to reach the point of purchasing, you need to make sure your website is secure and reliable for online transactions. Keeping these points in mind, a reliable website is a necessity for your business’s long-term success.
Now, moving on to how you can build a trustworthy website, here are the key elements required to create one: Assure consumers that your company is ethical, reputable and stands behind its principles and ethics. Present them with accurate and complete information about your products/services. Provide them with a guarantee that your website is safe and secure for consumers to trust their credit card information with.
So, how do you go about creating a website that ensures these pointers? Based on these key elements, here are a few tactics you can implement to build a website that consumers can easily trust;
The Design: The design of your website forms the first impression of our business. How your website looks can influence the consumer’s buying decision. Would you ever enter a retail store that has a strange odour coming out from the entrance, a crooked marquee sign at the top of the façade and a dusty outdated display. Probably not. The same goes with websites. It can be difficult for consumers to trust a website that is inappropriately designed and looks unorganised. If you lack technical expertise, you can hire a professional designer to create a business website that is intriguing, functional and evokes a sense of trust and professionalism.
Accessibility Providing your contact details and, of course, an easy way to use them to get in touch with you, is paramount to building trust with your customers. By stating legible contact information on your website, you not only provide customers different mediums to reach you but also convey the message that you are a reputable business that actually wants their customers to contact them for any assistance.
Stay Up-to-date In addition to creating a professional, well-organised web design and providing proper contact information, it is essential to keep your website updated. Make sure all the content and information on your website is up-to-date. This includes product descriptions, contact information, shipping details, website blog and other web contents generated for user. Your website must not contain any outdated information that can confuse or mislead visitors and affect your business integrity.
The Takeaway To acquire and retain customers, it is important to make your business feel worthy of their time and money. These strategies will go a long way to instil trust in your website and hence your business. Moreover, working with a certified online brand reputation management professional will help you regularly track your website reputation. This will allow you to determine required changes in your website to keep it highly secure and credible for customers to use.
