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Advanced Performance Marketing

Stop spending and start earning! This module is your deep dive into the engine room of paid advertising. Master Google Ads, Meta (Facebook/Instagram) Campaigns, and Conversion Rate Optimization (CRO). Learn to allocate budgets strategically, target precise audiences using custom data, and analyze results in GA4 to ensure every rupee spent delivers maximum Return on Investment (ROI). This is where you transition from a marketer to a revenue generator.

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Advanced Performance Marketing

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  1. Since "Reputed Brand" is a placeholder and doesn't point to a specific organization with a public, long PDF syllabus, I can't generate the exact document. That would be a marketing department's job, and frankly, they'd charge you a hefty fee for it! However, based on what a top-tier Advanced Digital Marketing Course with Live Training in Indiatypically includes, I can create a comprehensive, multi-page PDF document outline that hits all the major strategic and tactical modules you would expect from a genuinely "reputed brand." Here is the Long PDF Outline (Simulated Syllabus/Brochure): ? The Ultimate Blueprint: Advanced Digital Marketing & Strategy Program Live Training for the Indian Market Page 1: Executive Summary & Program Highlights ● Header: Digital Mastery Program: Certified by Reputed Brand ● Target Audience: Working Professionals, Entrepreneurs, Marketing Managers, Aspiring Digital Strategists. ● Key Differentiators: Live Industry Expert Training, 100% Practical/Case Study Focus, Dedicated Career Support. ● Program Duration: (Example: 6-9 Months) ● Certifications: (Example: 10+ Industry Certifications including Google, Meta, HubSpot) Page 2: Module 1: Digital Marketing Strategy & Planning ● The Big Picture: The Indian Digital Ecosystem, Consumer Behavior & Digital Transformation. ● Strategic Foundation: Creating a Customer Value Journey (CVJ), Segmentation, Targeting, and Positioning (STP) in the digital world. ● Setting Goals: Frameworks (OKRs & SMART Goals) and setting ROI-focused KPIs. ● Analytics Foundation: Introduction to Google Analytics 4 (GA4) – setup, reports, and event tracking basics. Page 3: Module 2: Website Planning & SEO Mastery ● Website Architecture: Planning UX/UI for conversions, WordPress setup & management. ● On-Page SEO (Technical): Core Web Vitals, Schema Markup, Mobile Optimization, Site Audits (Using tools like Semrush/Ahrefs).

  2. ● Content SEO (Strategic): Advanced Keyword Research (long-tail, voice search), Content Pillars & Topic Clusters. ● Off-Page SEO: Advanced Link Building strategies, Local SEO (Google My Business/Maps). Page 4: Module 3: Performance Marketing (PPC/SEM) ● Google Ads (Search, Display, Video): Campaign structure, Ad Rank, Quality Score optimization, advanced bidding strategies (Target CPA, Target ROAS). ● Meta Ads (Facebook/Instagram): Pixel installation, Custom & Lookalike Audiences, Funnel-based ad creation (Awareness, Consideration, Conversion). ● LinkedIn/X/Programmatic Ads: Introduction to B2B platforms and programmatic media buying. ● Landing Page Optimization (LPO): A/B Testing, Heatmaps, and reducing bounce rates. Page 5: Module 4: Social Media & Content Marketing ● Integrated Strategy: Aligning social channels with business goals, developing a content calendar. ● Content Creation: Copywriting formulas (AIDA, PAS), Video Content & Reels strategy. ● Social Media Analytics: Tracking engagement, reach, and conversion attribution. ● Influencer & Community Marketing: Identifying, vetting, and managing influencer campaigns in the Indian context. ● Online Reputation Management (ORM): Monitoring and responding to brand mentions. Page 6: Module 5: Data Analytics & CRM Automation ● Deep Dive into GA4: Conversion tracking, eCommerce tracking, custom reports, and data visualization. ● Tag Management: Mastering Google Tag Manager (GTM) for efficient tracking implementation. ● Email Marketing: Building and segmenting lists, A/B testing emails, Drip Campaigns, and automation workflows (using tools like HubSpot/Mailchimp). ● Customer Relationship Management (CRM): Introduction to CRM systems and lead nurturing techniques. Page 7: Tools, Projects, & Career Support ● Tools Covered (Hands-on): Google Ads, Meta Ads Manager, GA4, GTM, Semrush/Ahrefs, HubSpot, WordPress, Canva. Creating a full SEO audit and recovery plan for a live business. ○ Managing a simulated ₹10,000 ad budget across Google and Meta.

  3. ○ Developing a 3-month content calendar and distribution plan. ● Career Services: Resume building, Mock interviews, Portfolio development, Placement assistance. Page 8: Call to Action & Enrollment Details ● Headline: Stop Learning. Start Doing. Enroll in the Advanced Live Training. ● Enrollment Link:https://reputedbrand.com/ ● Direct Contact: Content no. 9813030336 ● A strong closing quote. (E.g., "The future of marketing is live, and we're teaching you to lead it.")

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