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Search Engine Optimization With Rich Media

Search Engine Optimization With Rich Media. Pete LePage Microsoft. SEO is SEO. SEO isn’t black magic Rich media or not, it is still search engine optimization. SEO Basics. Design Considerations Technical Considerations Quality Considerations Submit Your Site. Design Guidelines.

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Search Engine Optimization With Rich Media

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  1. Search Engine Optimization With Rich Media Pete LePage Microsoft

  2. SEO is SEO • SEO isn’t black magic • Rich media or not, it is still search engine optimization

  3. SEO Basics Design Considerations Technical Considerations Quality Considerations Submit Your Site

  4. Design Guidelines • Always create a Site Map • Great for search engines, and helps users • Don’t put too many links on a page (>100) • Take advantage of accessibility features • Set ALT attribute • Set page Title • Use semantic HTML • H1 for major headings (1 or 2 on a page) • H2 for sub headings (3 or 4 on a page) • H3..H6 for other headings

  5. Technical Considerations Do not use data in the URL to track users Server should support If-Modified-Since request Use robots.txt to specify what should and should not be crawled Silverlight, Flash, JavaScript, DHTML, Frames and many other features can stop crawlers

  6. Quality Considerations • Always try to display new or original content • Don’t just syndicate data from other sites • Using words/language that your users will search for • Be consistent in linking • http://www.microsoft.com/expression • http://www.microsoft.com/expression/ • http://www.microsoft.com/expression/default.aspx • Ask yourself, do I want to visit this site?

  7. Submitting Your Site • About.com • http://www.altavista.com/addurl/ • Google.com • http://www.google.com/addurl/?continue=/addurl • Live.Com • http://search.msn.com/docs/submit.aspx • Yahoo.com • http://search.yahoo.com/info/submit.html

  8. Avoid Black Hat SEO • Putting too many links on a page • Hiding text or links from a user • Setting font size to zero • Using same background colour as the text • Setting css display property to hidden • Putting large quantities of text behind an image • Using key words on a page that are the same colour as the background • Serve different content to search engines than real users • Create pages with little or no original content

  9. Silverlight SEO • Crawlers do not index Silverlight controls • For best indexing, place plain HTML content inside Silverlight <DIV> • Content is replaced by Silverlight when installed • Spread content over multiple pages/controls • Don’t put all content in one Silverlight control

  10. Silverlight SEO Demo

  11. ASP.NET SEO • Avoid POSTBACKs • Crawlers don’t click on buttons • Instead use a link with a query string property • Use URL Rewriters • Crawlers like short query strings • Turn off ViewState • ViewState can get big, and push content down • Ensure unique page titles and meta data • Engines might think the pages are the same

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