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As the Internet transforms healthcare, ethical challenges emerge that require urgent attention. With the exponential increase in online health services and the involvement of non-traditional participants, the need for a robust Code of Ethics is paramount. This presentation outlines crucial principles including trustworthiness, informed consent, and data security to guide healthcare professionals in this digital era. Learn how to address regulation concerns, improve quality, and ensure accountability in an increasingly interconnected healthcare environment. Prepare for the future of healthcare with insights on emerging roles like ethics officers.
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Ethics and the Internet Helga E. Rippen, MD, PhD, MPH CoChair, eHealth Ethics Initiative Chair, Internet Healthcare Coalition (Director of Medical Informatics, Pfizer Health Solutions, Inc.)
Why Now? • Critical mass and exponential growth • “New”/“non-health” participants • Questionable practices • Bad press • Legislation/regulation concerns • Increased use of Internet by healthcare
Code of Ethics eHealth Code Translation & Implementation Self-Regulation URAC, HON, Hi-Ethics, AMA Domain Name Restrictions WHO (dot.health) Regulation FTC, FDA…+
The 8 Principles 1. Candour & trustworthiness 2. Truthfulness & non-deception 3. Quality 4. Informed consent 5. Privacy & data security 6. Professionalism & best practices 7. Responsible partnering 8. Accountability
What Does This Mean to You? • Regulation and/or accreditation • Trust issue • You will be impacted -- so start now What Should You Do?
Predictions • “New” profession -- ethics officer • Some regulation (escalation possible) • Included as part of accreditation
Resources • eHealth Code of Ethics http://www.ihealthcoalition.org • Criteria for assessing Quality on the Internet http://hitiweb.mitretek.org/hswg