Selling Your Products on Amazon By Matt Dobeck

1. Selling Your Products on Amazon.com By Matt Dobeck

2. 800 pound Gorilla Over 15% of all US online retail sales now come from Amazon.com As an established retailer, Amazon.com has the competitive edge in today’s economy Amazon.com is the “Walmart” of the Internet “Amazon dominates the web-only channel, accounting for 61% of web-only sales and 34% of total online sales in the Internet Retailer Top 500.” (Internet Retailer) “Amazon also reported that active customer accounts exceeded 88 million in the fourth quarter, up 16% year over year. More than 1.5 million other merchants were selling through Amazon in the fourth quarter, up 18% from the prior year.” (Internet Retailer) Why Amazon.com?

3. Why Amazon.com? • Grow Sales and Customer Acquisition with Amazon • Build trust in your company because they already trust Amazon • Build your customer base by including your catalog in shipments • Benefit from Amazon’s higher customer retention • Bottom line: Boost Sales Volume!

4. Why Ability Commerce? How did we, Ability Commerce, learn about Amazon? 1982 1986 1998 1999 2000 2004 2006 2007 2008 Today Debbie Longo joins MC South to head Implementation and OPS. First Ability SmartSite “plug and play” is released. Terry Jukes joins Ability Commerce to further develop the business. American Musical Supply begins. Marketing Concepts is developed as marketing partner for AMS. AMS buys an OMS. Contracts MC to develop interface with GP and to develop website. MC buys software development company. MC South is developed to create and support software applications to run Ecommerce. (Custom websites are built for other mail-order companies.) MC becomes Microsoft Partner. MC develops AF interface For Microsoft Dynamics GP Amazon Services are born. Ability Commerce is renamed from Marketing Concepts South. New version of Ability SmartSite with new technologies released. Many customers using Ability SmartSite, Ability Amazon Interface, and Ability Financials / Microsoft Dynamics GP

5. Amazon’s Options and Tools • Individual • Pro-Merchant ** • Product Ads • Fulfillment by Amazon • Amazon “Checkout” • Seller Central • Flat File uploads • Seller Desktop • XML API data exchange

6. Pro Merchant - How it Works

7. Turning Stumbling Blocks into Opportunities • Manual Entry is time consuming • XML programming requires development staff & support • Back-end integration is essential • Like everything – Amazon changes • Without proper marketing, your products will not perform well on Amazon • When your products or fulfillment processes don’t perform to Amazon’s standards, you risk suspension and termination

8. Process Without Ability Amazon Interface (IT/programmers required): Product Information & Order Fulfillment Amazon Order Management System Marketing Processes SOAP Server SOAP Files Internet Amazon. Files Orders & Payment Settlement Process WITH Ability Amazon Interface (run by Marketing): Product Information & Order Fulfillment Order Management System Amazon Ability Amazon Interface Orders & Payment Settlement Complex Integration • The process can be complex and overwhelming

9. Ability Amazon Interface

10. Ability Amazon Interface • Content Management Module • Communicate with Amazon via XML • On Demand Feed Generation • Scheduled Inventory Feeds • Multi-Merchant/Multi-Category Environment • Transparent Inbound and Outbound Order File Processing • Integrates via ODBC or files from your OMS

11. Ability Amazon Gateway • For Ecometry MPE and Open Systems • Seamless Order Entry • Ship confirmations, cancellations and returns • Settlement report generation

12. Amazon Services by Marketing Concepts

13. Testimonials • Get Organized December 2009 sales 15% higher than 2008

14. What’s Coming? • Automatic “Buy Box” acquisition • Advanced reporting • Fulfillment by Amazon support • Additional Shopping Feeds

15. Questions?