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Richard Swakla vSpecialist

Imagine…. Richard Swakla vSpecialist. Cisco and EMC, together with VMware, form Virtual Computing Environment , an unprecedented coalition to accelerate pervasive virtualization and private cloud infrastructures; Cisco-EMC joint venture to speed customer adoption. 2004 – EMC acquires VMware

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Richard Swakla vSpecialist

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  1. Imagine…. Richard Swakla vSpecialist Cisco and EMC, together with VMware, form Virtual Computing Environment, an unprecedented coalition to accelerate pervasive virtualization and private cloud infrastructures; Cisco-EMC joint venture to speed customer adoption.

  2. 2004 – EMC acquires VMware VMware revenues ~$110M Acquisition ~$630M 2007 – pre-IPO Cisco invests $125M Intel invests $218.5M 2007 – IPO Raises ~$1B for EMC EMC maintains ~85% ownership of VMW 2009 VCE offerings launched by CEOs Joint Venture, Acadia, announced VMW now a $2B company Impacts so far on EMC IT $8M reduction in data center space, power, cooling (five years) $2M infrastructure cost avoided Reduced 59,821,624 lbs CO2 $30M Data Center Upgrade Avoided Tape reduced $1M/yr to $25k/yr Half the number of storage systems and triple the capacity Infrastructure impact on IT Storage Operational Recovery Disaster Recovery Backup Security Management Tools Service Delivery History

  3. Next wave of Computing PC/ microprocessor Mainframe NEXT Cloud Computing Networked/ Distributed Computing Mini

  4. Publicly Accessible Programmatic Management Interfaces Multi-tenant Architecture Accounting Granularity and Cost Allocation Scalability and Elasticity Rich Web Management Capabilities Rapid Provisioning and Self-Service Virtualization and Hardware Independence Location independence; ubiquitious network access Shared or virtually dedicated computing infrastructures Pay-as-you-go cost models based on actual usage On-demand, fluid scalability Automated self-provisioning through a self service portal What is Cloud Computing? Source: the 451 Group Source: GlassHouse Technologies

  5. Service Delivery model with the following characteristics: Scalable and elastic Shared Metered by use Uses internet technologies What’s good about this model? Cloud Computing – Let’s make it simple Source: Gartner

  6. How do you size your infrastructure? waste value

  7. What if you had a cloud computing model? variable cost fixed cost

  8. Public Cloud Computing – The problems • Security and privacy • Maturity • Less expensive to do in house? • What to do…. Source: Forrester: As IaaS Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns

  9. Trusted Flexible Control Dynamic Reliable On-demand Secure Efficient PrivateCloud PrivateData Center Public Cloud

  10. Backup Data Ethernet Layer Server Layer Backup Data SAN Fibre Channel Layer Backup Data Volume Presentation and SRM Layer Component Management Storage Layer Infrastructure Today Blue Pod Yellow Pod Red Pod

  11. Backup Data Unified Fabric Backup Data Backup Data Volume Presentation and SRM Layer The Transition Ethernet Layer Server Layer A A A SAN Fibre Channel Layer Storage Layer A Blue Pod Yellow Pod Red Pod

  12. No one vendor… VCE Solution Consolidation Virtualization Automation Utility Market Who can do this? How can I get there? Cloud to Cloud Federation Infrastructure Virtualization Virtual Computing Environment Unified Computing Connectivity Convergence Infrastructure Consolidation

  13. Why VMware? Market Leader in virtualization Server Consolidation Why these three companies? Why EMC? • Market Leader in Storage • Storage Consolidation Why Cisco? • Market Leader in Networking • Unified Network

  14. Why VMware? The Cloud Operating System Reduce physical infrastructure costs Reduce datacenter operational costs (power and cooling) Increase productivity and flexibility The value proposition -- individually Why EMC? • Storage for Virtual environments • Unmatched scalability, availability, and performance • Fully Automated Storage Tiering to optimize efficiency • Management Tools Why Cisco? • UCS platform • Extended memory technology • Service Profiles for rapid provisioning • Unified fabric reduces cabling requirements and unifies management • Virtual network integration

  15. Engineering Integration  deepest levels of integration Validation and Testing  predictable scaling and efficiency Management  EMC Ionix Unified Infrastructure Manager Support  SST, cross-trained personnel from the three companies The value proposition -- collectively

  16. Imagine…. Virtual Computing Environment Cisco and EMC, together with VMware, form Virtual Computing Environment, an unprecedented coalition to accelerate pervasive virtualization and private cloud infrastructures; Cisco-EMC joint venture to speed customer adoption.

  17. EMC Has More VMware Integrations Than Any Other Vendor (Now: Powerpath/VE, Storage Viewer, SRM, Dedupe, Nexus… Soon: Distance vMotion, DLP integrated to VM, NFS dedupe, Intelligence between host & array, Integrated Cloud ‘in a box’, Fast v2…) • Control Center • Smarts ESM/ADM • IT Compliance Analyzer • Server Config Manager • Avamar • Replication Manager • Networker • Data Protection Advisor • RSA Authentication Manager • RSA Envision • Storage QoS • Virtual Provisioning • Virtual Storage vCenter 4.0 Application APIs Scalability Security Availability VMware vSphere ESX/ESXi 4.0 vCompute Infrastructure APIs vStorage vNetwork • Ultrascale • V-Max • Ultraflex • EFD • Cisco UCS, VN-Link and Nexus Family supported by EMC SMARTS • Cisco leverages EMC RSA • Only Vendor Integrated into all 3 vStorage APIs • PowerPath for VMware • EMC Storage Viewer Plug-in • EMC SRM Failback Plug-in • EMC VDI Plug-in V All All HW

  18. Remove Risk and Accelerate Deployments Application Solutions Exchange, SQLserver, Sharepoint, Oracle, SAP… Use Case Solutions Infrastructure, Backup, Management, Disaster Recovery, Virtual Desktop.. Product Solutions Clariion, Celerra, Symmetrix, Avamar, Replication Mgr, Replication Products, SMARTS, RSA Security… Jointly developed with VMware, Cisco, and other alliance partners

  19. Vblock Vblock Vblock UCS Manager UCS Manager SymmetrixManagement Console orNavisphere SymmetrixManagement Console orNavisphere vCenter vCenter UCS Manager SymmetrixManagement Console orNavisphere vCenter Unified Vblock Element ManagementSingle Point of Management, Extensible Integration Framework Enterprise Management Platforms • Unified Vblock Management Interface Consolidated view into all Vblock infrastructure Single integration point • IT self-service portal Mini service catalog and dashboard for self-provisioning • Policy-based management Fine-grained tracking, traceability, reproducibility System-wide compliance and remediation • Automated discovery and deployment Configuration and Compliance Events Availability and Performance Events Unified Vblock Element Management EMC Ionix Unified Infrastructure Manager (UIM) Vblock Self-Service Portal Vblock Service Profile Catalog Policy-Based Management Unified Provisioning, Config & Change Configuration Compliance Analysis Infrastructure Recovery (DR)

  20. VCE’s Seamless Support Experience • Single experience for onsite and remote support • Unified inter-company collaboration tool • Joint problem re-creation labs • Cross-company, cross-product-trained support experts • Cooperative Engineering Groups • Common metrics and alignment • Shared problem resolution and escalation processes • Documented processes via best practice Support Implementation Plan Imagine the power of three … Industry’s first single support experience

  21. EMC Management Solutions for VMware vCenter APIs ESX CIM API • Service Management • Service desk & ITSM • Service catalog • Workflow • CMDB • IT Service Management • Process Workflow • Datacenter Automation & Compliance • Server & network configuration • Storage management • Configuration analytics • Best practices & compliance Application Management • Virtual to Physical Storage Mapping • VMware Compliance Visibility & Remediation vCenter Infrastructure Management • IT Operations Insight • Monitoring & analysis • Application performance • Root cause, rapid triage • Cross-domain • Virtual & physical Chargeback, Config Control • Virtual Root Cause Analysis • Physical Root Cause Analysis • Cross-Domain Analysis • Dependency Mapping • Discovery, modeling & mapping • Audits & blueprinting • Consolidation, DR, & virtualization planning • Automatically stay in synch with VMotion changes • ESX Servers • Virtual Machines • Applications and Databases • Virtual Relationships

  22. Example: How we are Building our Security Suite for the 100% Virtualized Datacenter • vCenter API • ESX CIM API • VMsafe vCenter Integrated Compliance, Log Analysis (Today) Envision integration Securing vSphere Authentication Manager Integrated with vCenter and VMware View – VM Appliance (Today) Security VMSafe Encryption – at rest, in motion, in transit (tomorrow) VM Encryption Deep inspection at vmkernel of every action (tomorrow) Flow-based security

  23. Getting Costs Down Cost per VM hour (2GB instance) 20¢ 18¢ 16¢ Increase utilization 1 14¢ 12¢ 10¢ Increase automation 8¢ 2 6¢ 4¢ Note: numbers here are illustrative only 2¢ 0¢ 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% Utilization Sources: Amazon, EMC CIG, VMware analysis

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