1 / 23

Strategy:

Contemporary Business Examples Benefitting from “PESTEL” Analysis. Strategy:. Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management. “PESTEL” Analysis. In general, “PESTEL” helps with understanding the external competitive landscape.

richardtdavis
Télécharger la présentation

Strategy:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Contemporary Business Examples Benefitting from “PESTEL” Analysis Strategy: Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management

  2. “PESTEL” Analysis • In general, “PESTEL” helps with understanding the external competitive landscape. • Chief Assumption: Adapting to the changing context of the marketplace drives success. • Political • Economic • Sociological • Technological • Environmental • Legal • Always…recall and apply ideas from your General Education classes in your strategic thinking…

  3. Political

  4. Economic

  5. Sociological

  6. People -> buses

  7. Technological

  8. People -> buses

  9. Environmental

  10. Legal

  11. 984468834

  12. People -> buses

  13. All and Interdependent

  14. People -> buses

  15. Other Examples • “Should Westfield include a hotel in its new Woodland Hills development?” • “Should Walt Disney support the Boy Scouts?” • “Should oil ‘fracking’ be allowed within Los Angeles City limits?” • “Should I move my football team to Los Angeles?”

More Related