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Stretching Your Marketing Dollars: Why Size Really Doesn’t Matter

Stretching Your Marketing Dollars: Why Size Really Doesn’t Matter. Two Ways to Spend Money Online. 1. 2. Timing is Everything. Intelligent Ad Scheduling. Analyze ads by hour of the day when conversions occur. Top 25% of Conversions. Mid 50% of Conversions. Lowest 25% of Conversions.

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Stretching Your Marketing Dollars: Why Size Really Doesn’t Matter

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  1. Stretching Your Marketing Dollars: Why Size Really Doesn’t Matter

  2. Two Ways to Spend Money Online 1 2

  3. Timing is Everything Intelligent Ad Scheduling Analyze ads by hour of the day when conversions occur. Top 25% of Conversions Mid 50% of Conversions Lowest 25% of Conversions

  4. Target Spending Intelligent Ad Scheduling Optimize so that you’re spending the most during hours where your conversion metrics are highest.

  5. Segment More = Save More Home in on Your Targets • Eschew broad-based or general keywords. • Define your target • audiences. • The more you segment the more you save.

  6. All Buyers are Not Created Equal Emotional Buyers Price Shoppers

  7. Define Your Keyword Buckets Brand Loyalists Meridian naturals 5 htp 5 htp at bulknutrition Twinlab 5 htp Price Shoppers Discount 5 htp 5 htp on sale Bargain5 htp Emotional Buyers Feel better with 5 htp 5 htp benefits Weight loss and 5 htp Novice Buyers Best 5 htp Top-rated 5 htp 5 htp product reviews

  8. Price Shoppers Landing Page = Value “Compare and Save” “Best Value” Flat Rate Shipping Cost Per Serving

  9. Target Wasted Clicks and Save $$$ 1. Run a Search Query Report 2. Sort by your key conversion metric. (cost per click, return on ad spend, etc.)

  10. Know Your Weaknesses 3. Optimize for value by adjusting or not displaying ads outside designated thresholds. $11.60 + 50% = $17.40

  11. Subtle Changes Can Save Big $ Ad copy targeting price shoppers: 6.15% Conv. Rate 14.37% Conv. Rate 56% reduction in cost/conversion 240% increase in ROAS

  12. It’s Not the Size of Your Budget … The Pay-Per-Click Trinity

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