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Yuliya Arbekova

Vacuum Cleaners January-December 2012 / January-December 2011. Yuliya Arbekova. 1. Vacuum Cleaners Total Market Baggless / Bagged+Baggless VC Bagged VC. 2. 3. 1. Vacuum Cleaners Total Market. PRJ 127160 - RG 3298877 - RP 17155344 - ID 347560831. TH1 / SH1. 2013-01-25 15:37:55.

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Yuliya Arbekova

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  1. Vacuum Cleaners January-December 2012 / January-December 2011 YuliyaArbekova

  2. 1 VacuumCleaners Total Market Baggless/Bagged+Baggless VC Bagged VC 2 3

  3. 1 VacuumCleanersTotal Market

  4. PRJ 127160 - RG 3298877 - RP 17155344 - ID 347560831 TH1 / SH1 2013-01-25 15:37:55 VACUUM CLEANERS Sales Ths. Units,Price UAH Ukraine 2011 2012 Growth 2011->2012 +0,3 Sales Ths. Units Price, USD

  5. RG3298877-VC all types by brands(3) TH_PER_12BI_TAG / SH1 2013-03-01 15:26:38 VACUUM CLEANERS Sales Value % 2012 vs 2011 Ukraine

  6. 2 Baggless/Bagged+Baggless VC

  7. PRJ 127160 - RG 3298877 - RP 17155357 - ID 347581405 TH1 / SH1 2013-01-25 16:47:20 VACUUM CLEANERS YTD 2011 vs YTD 2012 Ukraine CYLINDER Bagless + Bagged/Bagless LG and Samsung - TOS lowering Rowenta and Zelmerimproving both in distribution and TOS

  8. PRJ 127160 - RG 3298877 - RP 17219561 - ID 347954532 TH1 / SH1 2013-01-30 22:50:45 VACUUM CLEANERS Sales Value %,Price UAH Ukraine CYLINDER Bagless + Bagged/Bagless Rowenta growing in Chains (distribution) Electrolux – growth due to significant price cut Chains vs. Independents channel

  9. PRJ 127160 - RG 3298877 - RP 17155358 - ID 347677955 TH1 / SH1 2013-01-30 22:44:37 VACUUM CLEANERS Sales Value %,Nr.Diff.S.Items Ukraine CYLINDER Bagless + Bagged/Bagless LG becomes Nr. 1 in Internet sales Traditional vs. Internet Sales

  10. PRJ 127160 - RG 3298877 - RP 17648839 - ID 354587019 TH1 / SH1 2013-03-02 16:33:35 VACUUM CLEANERS Sales Value % 2012 Ukraine Internet Sales CYLINDER Bagless + Bagged/Bagless

  11. LG models in Internet have significant deviations in price comparing to Traditional , thus – more attractive to consumers there LG SAMSUNG 34% 18% 38% 4% 43% 4% 28% 23% 37% 26%

  12. PRJ 127160 - RG 3298877 - RP 17155354 - ID 347579271 TH1 / SH1 2013-01-25 16:21:13 VACUUM CLEANERS Sales Value % January 2012 - December 2012 Ukraine CYLINDER Bagless + Bagged/Bagless European brands are growing in all segments, and it has more negative impact on Samsung RO 6679

  13. PRJ 127160 - RG 3298877 - RP 17155373 - ID 347678164 TH1 / SH1 2013-01-28 16:25:36 VACUUM CLEANERS Sales Value % CYLINDER Bagless + Bagged/Bagless New models launched in 2011-2012 – 32% of the market Samsung isn’t innovative: more than half of sales comes from the 2006-2007 portfolio 54%

  14. Bagged VC 3

  15. PRJ 127160 - RG 3298877 - RP 17155357 - ID 347582074 TH1 / SH1 2013-01-25 16:42:56 VACUUM CLEANERS YTD 2011 vs YTD 2012 Ukraine CYLINDER BAGGED

  16. PRJ 127160 - RG 3298877 - RP 17219561 - ID 347954525 TH1 / SH1 2013-01-30 22:50:41 VACUUM CLEANERS Sales Value %,Price UAH Ukraine CYLINDER BAGGED LG: price is lowering in Chains and stable in Independents Distribution issue in both channels

  17. PRJ 127160 - RG 3298877 - RP 17155353 - ID 347578010 TH1 / SH1 2013-01-25 16:08:37 VACUUM CLEANERS Sales Value % January 2012 - December 2012 Ukraine CYLINDER BAGGED The cheapest segment turns to be the weakest one Growing segments: > 100 USD

  18. PRJ 127160 - RG 3298877 - RP 17201234 - ID 347788386 TH1 / SH1 2013-01-30 11:04:53 VACUUM CLEANERS Sales Value % 2012 Ukraine CYLINDER BAGGED High wattage models grow in popularity Samsung launches new model in >2000W New SC 5491

  19. SWOT Analysis Weaknesses Strengths • High distribution in Bagless • Strong in Internet and keep growing (bagless) • Expensive Bagless VC’s • In-shop demand decrease and distribution loss in Bagged • No proposition for expensive products in Bagged Threats Opportunities • Growth of demand for expensive products (Bagged) • Bagless VC as potential segment • Internet Channel, for Bagless in particular • General VC market decrease • Fall of demand for Bagged segment • Samsung in middle-price segments of Bagged • Growing European brands in Bagless – to pay more attention!

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