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State of the U.S. Recreational Boating Industry

State of the U.S. Recreational Boating Industry. Thom Dammrich. President, National Marine Manufacturers Association. Outdoor Recreation Participation is Up. Source: Fish & Wildlife Service, NMMA. An Overlooked Economic Giant

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State of the U.S. Recreational Boating Industry

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  1. State of the U.S. Recreational Boating Industry

  2. Thom Dammrich President, National Marine Manufacturers Association

  3. Outdoor Recreation Participation is Up Source: Fish & Wildlife Service, NMMA

  4. An Overlooked Economic Giant Over 140 million Americans make outdoor recreation a priority in their daily lives. Americans spend $646 billion annually on outdoor recreation. Between 2005 and 2011 the outdoor recreation economy grew approximately 5% annually– this during an economic recession when many sectors contracted. Outdoor Recreation is BIG Business Source: Outdoor Industry Association

  5. New Outdoor Recreation Sales plus Trip/Travel Spending = $646 Billion Direct Sales For every dollar spent on outdoor recreation products and gear, an estimated four dollars is spent on trips and travel Trip/Travel Spending $524.80 Source: Outdoor Industry Association

  6. Boating Gets its Share Almost one out of five dollars consumers spent on outdoor recreation went to boating and fishing Source: Outdoor Industry Association

  7. Boating’s Product versus Trip/Travel Spending • Over one out of five consumer dollars spent on boating goes towards boats, engines, and accessories • Over 300 million boating trips in 2012 • 3 billion boating exposure hours Source: Outdoor Industry Association

  8. Market Results 2103 Estimates and 2013 Forecast

  9. Total Powerboat Sales 2007 to 2013 est. 185,780 Source: Statistical Surveys Inc, NMMA 2011 Abstract

  10. Outboard Boat Sales 2007 to 2013 est. 115, 750 Source: Statistical Surveys Inc, NMMA 2011 Abstract

  11. Recreational Boating Leadership Council Six Priority Action Areas • Marketing & Communications • Education/Training • Youth • Diversity • Affordability • Advocacy

  12. Buyers Returning to Boat Shows • Exhibitors reporting returning of the buyer • Boats of all sizes and price points selling • First real sign of positive sentiment among consumers since recession • Show experience and marketing are bringing customers

  13. Discover Boating is Welcoming More People to the Water

  14. Generating Positive News About Boating Across the Nation

  15. A National Day to Welcome More People to the Water NationalMarinaDay.org June 8, 2013

  16. Exposure to Boating as a Child Drives Adult Participation 87% of current boaters boated as a child Source: NMMA 2011 Recreational Boating Statistical Abstract

  17. Number of Hispanic Households with HHI$50,000+ Source: Recreational Marine Research Center at Michigan State University

  18. Number of African American Households with HHI$50,000+ Source: Recreational Marine Research Center at Michigan State University

  19. Ethnicity of Households with HHI $50,000+ Total households equal 15.6 million Source: Recreational Marine Research Center at Michigan State University

  20. Total Number of Ethnic Households with HHI $50,000+ Source: Recreational Marine Research Center at Michigan State University

  21. Number of Asian Households with HHI $50,000+ Source: Recreational Marine Research Center at Michigan State University

  22. Understanding Cost And Value

  23. Our Top Government Relations Concerns • E15 and negative effects of Renewable Fuel Standard • Revisions to Magnuson-Stevens Act • Engaging every industry sector in boating advocacy • Tri-fuel testing and propeller guard test protocols • 66 new species of coral under Endangered Species Act • Model Year Enforcement

  24. Our Voice on Capitol Hill, The American Boating Congress May 8-9, 2013

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