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Marketing of Savings bank Schemes

Marketing of Savings bank Schemes. For Grameen Dak Sevaks. Marketing. What Why Whom How When. What is marketing?. It is a human activity to satisfy need, want & intension of a customer through exchange.

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Marketing of Savings bank Schemes

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  1. Marketing of Savings bank Schemes For GrameenDakSevaks

  2. Marketing • What • Why • Whom • How • When

  3. What is marketing? • It is a human activity to satisfy need, want & intension of a customer through exchange. • It is an activity from production to consumption by fulfilling needs, wants & intensions of the customers. • process creating, communicating & delivering value to customers to benefit organization & its stakeholders

  4. What is marketing? • Marketing can be explained as under: • Marketing is getting right goods and services by the right people at the right places at the right time. • Marketing is building relationship with the customers. • Marketing is an art of creating & satisfying customer. • Marketing is a total approach for running a company and building a business.

  5. Marketing - Why • To keep the financial health of the department • To have work at Branch offices • To earn money as commission & incentives • To help improving infrastructure and social status of India

  6. Marketing - Why • To get TRCA increased • Collection of more cash at BO • For one SB account having transaction in it earns Rs. 142.79 per year as commission from Ministry of Finance • Open more number of accounts irrespective of the amount of deposit in it

  7. Marketing whom? • Marketing to whom? • Needy customer • Old customer • New customer • Marketing -By Whom? • By all GDS (BPM, MDs, MPs etc.,) • By all departmental employees

  8. Marketing - How • By identifying the potential customers for our products • By educating the customers • Through proper propoganda • Explain the Salient features of the products • Explain about Interest/Maturity value etc.,

  9. Marketing - How • Meet the village panchayath members/secretary etc., & try to make propoganda through them • Brochures can be distributed to customers • Services may be offered at the doorstep of customers • Help to fill the required forms & stationery • Use the services of MDs/MCs

  10. Marketing - How • MDs/MCs are having good liasion with every person in their beat • Make a list of important persons & try to open their accounts • Examine feasibility of organisingmelas for opening of Savings accounts • Try to make atleast one 100% Savings account village under jurisdiction of BO

  11. Marketing - When • Marketing should be aggressively carried out during harvesting seasons • Open RD/TD accounts of the depositors of SB a/cs under NREGA scheme • Open RD/TD accounts for the existing SB depositors

  12. Tips for Marketing • Meet the customers time & again • Don’t loose confidence if customer disagrees to open account on first instance • Get the customer in to your confidence • Patiently hear the words of customer • Try to provide solution to the problems of customers

  13. Tips for Marketing • No limit to open many number of RD/TD accounts • Convince customers to open RD/TD accounts with the view of expenditure in connection with their Childs education / marriage etc.,

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