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Affiliate Marketing Guide

Affiliate Marketing Guide. By Bob 2018.7.11. Content. Affiliate Marketing Definition Choose Affiliate Network Recruit New Affiliates Launch Campaigns and Optimize Summary Reference. 1.Affiliate Marketing Definition. Advertisers. Affiliate Networks. Affiliates. Website. Shoppers.

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Affiliate Marketing Guide

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  1. Affiliate Marketing Guide By Bob 2018.7.11

  2. Content • Affiliate Marketing Definition • Choose Affiliate Network • Recruit New Affiliates • Launch Campaigns and Optimize • Summary • Reference

  3. 1.Affiliate Marketing Definition Advertisers Affiliate Networks Affiliates Website Shoppers “Affiliate Marketing is a type of perfomance-based marketing in which a business rewards one or more affiliates for each vistors or consumers brought by the affiliate's own marketing efforts.” ——Wikipedia “Affiliate marketing is performance-based marketing, whereby a product or service gets remunerated for every sale, visit, or subscription sent to the merchant. Because of this performance-based component, which is the cornerstone of affiliate marketing, it is also sometimes called performance marketing. “——Affliate Program Management: An Hour a Day

  4. Affilaite Marketing Investment source： Affiliate Markteting Australian Industry Reviewby IAB.au

  5. 2.Choose Affiliate Networks In-house VS Third-party affiliate networks a. Tracking technology b. Affiliate resources c. Professional support team for affiliates d. Reports (clicks, impressions, sales, sku, and ...)

  6. 2.Choose Affiliate Networks Third-party Affiliate Networks 1.geos 2.traffic (type) 3.advertisers number 4.affiliates number and type 5.fee (account set-up fee, affiliate/network commission, monthly minimun fee) 6.Tracking method (pixel, S2S tracking, API) 7.Report 8.Contract term (payment method: deposit or invoice) 9.Support team

  7. 3.Recruit New Affiliates Top 100 affiliates list from the affiliate networks Recruit new affiliate in and outside affiliate networks Affiliate network exposure opportunity Affiliate program on the official website Affiliate program forum Affiliate program summit

  8. 3.Recruit New Affiliates Different types of affiliates Coupon RetailMeNot, Coupons.com, savinng.com (exclusive vanity code) Loyalty Ebates, Shopathome, Goodshop (email, cashback) Niche closetsamples.com, couponmon.com (blog, SNS) Sub-affiliate Network Skimlink, Viglink, Rewardstyle (influencer network) Cart Abandonment Yieldify,Salecycle, RTB House (pixel ) Search coupons.com, wickfire, offers.com (trademark + bidding, PPC) Toolbar joinhoney, wikibuy (coupon toolbar） Price Comparisonpricerunner,pricespy,Idealo （data feed, CPC)

  9. 4.Launch Campaigns and Optimize Prepare promotional materials: Text link Banner Coupon Data feed Set KPI goal Optimize: (data from affiliate networks and GA) Banner size landing page ad copy products A/B test

  10. 5. Summary

  11. 5.Summary “affiliate marketing is not a type of marketing (such as social-media marketing, PPC, content, display, SEO, email marketing, and so on) but rather a name for the type of business relationship/partnership between a marketer and an online (or now even offline) business being marketed—one where the former is being paid by the latter based on the performance/conversions drive.”

  12. 6.Reference Affiliate Program Management: An Hour A Day The Big Affiliate Marketing Handbook by IAB.uk Affiliate Markteting Australian Industry Reviewby IAB.au PI Affiliate Programme Buyers Guide 《增长黑客：创业公司的用户与收入增长秘籍》

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