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Bright Blue Futures

Bright Blue Futures. Just as we greet our Guests with a warm smile, comfortable accommodations, and a dedication to meeting their needs, we can help make life more hospitable by living out our values in service of those beyond our walls.

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Bright Blue Futures

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  1. Bright Blue Futures

  2. Just as we greet our Guests with a warm smile, comfortable accommodations, and a dedication to meeting their needs, we can help make life more hospitable by living out our values in service of those beyond our walls. “Be ever watchful for the opportunity to shelter little children with the umbrella of your charity.” - Conrad N. Hilton, Last Will and Testament, 1979

  3. With a growing population of 1.3 billion and rising, youth are the key to our future, yet many lack the basic support, education and opportunities they need to thrive. • Hilton believes that with the right support, every young person can have a brighter future and together, we can create a better world.

  4. YOUTH LIKE YUSUF AND SARAH… Yusuf, 14 He was orphaned when his family passed away in a house fire and has lived on the street for more than a year, with few friends and no one to take him in. He’s tried to stay at shelters, but they are overcrowded. He needs support in meeting his basic needs and is looking for a sign that the future is going to be all right. Sarah, 18 She’s lived on the streets after being abused by a family friend. She stayed in school, but was often too tired to concentrate after sleeping on friends’couches or on the curb, and she never graduated. She loves to cook, but she forgot about that for a long time. Now she’s seeking a second chance.

  5. Introducing Bright Blue Futures • Hilton Hotels & Resorts’ • brand-wide community relations program focused on providing • stability & hope • to youth inevery community • where we live and work.

  6. HOW WE CAN HELP CREATE BRIGHT BLUE FUTURES At Hilton, we believe hospitality can make a difference by extending our brand promise beyond our walls to ensure youth in our communities feel cared for, valued and respected • Achieve Stability • Provide basic needs to help young people achieve stability Safety Food Shelter • Discover Hope • Provide opportunities through education, life skills development & workforce training Education Life Skills Training

  7. driven by Blue energy 83% of Hilton properties already participate in community relations programs that support youth Galvin’s Chance,UK Hiltons Afterschool Program, Hilton San Francisco Youth mentoring,Hilton Shanghai Ana Al Masry, Hilton Worldwide Hospitality Institute, Hilton Miami Youth Apprenticeship,Hilton Sao Paulo Morumbi

  8. WHY IT MATTERS Team Members Guests Communities Recruitment, retention, engagement and serving others in need Extension of authentic brand story and Guest experiences Partnerships with Hilton that contribute to stability and hope for young people

  9. Bright blue futures:GETTING STARTED Over the coming months, Hilton will provide toolkits, “how to” guides and global and local partnerships that support and amplify the impactof our hotels around the world.

  10. Bright Blue Futures:HOW YOU CAN HELP EDUCATE FOR TOMORROW Provide mentoring, training and job opportunities for local youth. REACH OUT Volunteer at a local organization focused on serving youth. EXTEND HOSPITALITY Partner with local organizations and leverage your hotel’s expertise to make an impact (e.g., F&B, facilities, operational experience).

  11. Bright Blue Futures:HOW YOU CAN HELP SHARE YOUR SPACE Offer local nonprofits serving youth the use of Hilton facilities (e.g., meeting space, rooms). BE A COMMUNITY CONCIERGE Donate in-kind resources (e.g., shuttles, surplus food, etc.) that provide comfort to youth in difficult circumstances. GATHER TO GIVE Host events and fundraising drives to support youth.

  12. Leveraging our Global Online Community • Based on current activities / best practices from hotels • Step-by-step guides for hotels establishing new activations

  13. BRIGHT BLUE FUTURES:LAUNCH PLAN Publication of Bright Blue Futures Toolkit Fall 2012 Hilton Worldwide Global Week of Service November 11-18, 2012 Hotels Plan Bright Blue Futures Activities for 2013 November – December 2012 Internal Announcement by Dave Horton April 2012 Monthly Program Updates and Resources Posted on H360 May – July 2012 Global Internal Launch Celebration Week of August 12, 2012 INTERNAL Hotels Activate Bright Blue Futures Plans January 2013 Bright Blue Futures Guide Hilton Worldwide Promotes Commitment to Youth Fall 2012 Hilton Worldwide Announces Partnerships with IYF and Room to Read May 2012 Chris Nassetta Speaks at IYF Global Partner ConferenceJune 2012 Bright Blue Futures Announced Externally January 2013 EXTERNAL

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