1. Bright Futures for Women Initiative Presentation for MCHCOM.COM Friday, February 9, 2001 HRSA/Office of Women’s Health MCHB/Division of Perinatal Systems and Women’s Health

2. Bright Futures forWomen (BFW) • This new MCHB initiative builds on Bright Futures for children and adolescents. • www.brightfutures.org • BFW will develop materials to support increased delivery of preventive health care to women.

3. Why BFW? • Increase focus on preventive health opportunities for women • Meet Healthy People 2010 targets and address health disparities • Improve quality health care for all women

4. Goals of BFW • Improve the health status and reduce health disparities for women across the lifespan. • Increase the use of clinical preventive services. • Empower women to seek clinical preventive services. • Increase practitioner utilization of evidence-based preventive health guidelines. • Build systems capacity for quality health care delivery and healthier communities.

5. BFW Objectives • Provide information to women on recommended clinical preventive services to encourage them to seek care based on individual needs, and participate in the decision-making with their health providers. • Provide tools for practitioners to use in clinical encounters • Provide materials for systems development

6. Bright Futures for Women • Foundation Building Efforts • HRSA/Maternal and Child Health Bureau May 2000 Women’s Health Invitational Meeting • HRSA/Office of Women’s Health April 2000 Federal Representatives Meeting on Postmenopausal Women’s Health

7. Common Recommendations from the Two Meetings • Significant need to promote the use of preventive health guidelines. • Consumers and health care providers are important audiences. • Current preventive health guidelines should be repackaged into user-friendly materials for women as health consumers and into tools for providers.

8. Bright Futures for Women Planning Process for Phase I • Background Work • Organizational Development • Communications Strategy • Evaluation Design

9. BFW Background Work • Literature searches • Health professional journals, textbooks • Popular press • Key informant interviews on evidence-based guideline development • Focus groups of providers and women consumers to assess sources of preventive health information and use

10. BFW Organizational Development and Committees Executive Management Committee, chaired by Dr. Peter van Dyck • Steering Committee with Private Sector Co-Chairs • Implementation Panels • Partnerships with DHHS and other Federal agencies, professional associations, academic centers, and non-profit organizations

11. BFW Communications Approach • Communications Plan • Title & SubtitleDecision • Logo Development • Slide Presentations • Fact Sheets • Website • Listserv development • Ongoing outreach with constituent groups • Linkage to existing BF dissemination strategies

12. BFW Evaluation Strategy • Develop evaluation concepts • Refine evaluation strategy--on-going basis • Develop process, impact, and outcome measures

13. Tentative BFW Timeline FY2001-FY2002 First Exec. Mgmt. Committee met on January 29, 2001 First Steering Committee planned for Spring 2001 Bibliography Guideline Development Summary First focus group discussions synthesized Introduce BFW on-line Introduce BFW at HRSA exhibits Present BFW at conferences and meetings

14. BFW Contact Information Debbie Maiese, MPA Ellen Hutchins, ScD, MSW BFW Director BFW Science Advisor HRSA OWH Director Chief, Perinatal Systems & 5600 Fishers Lane Women’s Health, MCHB Room 14-25 5600 Fishers Lane Rockville, Maryland 20857 Room 11A-05 dmaiese@hrsa.gov Rockville, Maryland 20857 301-443-8695 ehutchins@hrsa.gov 301-443-9534 www.hrsa.gov/womenshealth