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Our Chamber members are the region’s proactive core

Stephanie Phillips Director-Member Value & Engagement. Our Chamber members are the region’s proactive core. # / Members Staff. Current = 1,071 . . 20. 2010 = 1,410 . . . 24 2008=1,930 . . . .29. Commission Sales Staff=0. Billing Cycles = 4. Retention : 2008 – 88.8% 2011 – 90%

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Our Chamber members are the region’s proactive core

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  1. Stephanie Phillips Director-Member Value & Engagement Our Chamber members are the region’s proactive core # / MembersStaff Current = 1,071 . . 20 2010 = 1,410 . . . 24 2008=1,930 . . . .29 Commission Sales Staff=0 Billing Cycles = 4 Retention: 2008 – 88.8% 2011 – 90% 2012 – 92% Current – 95% Currently - Average Member Worth = $1,350 2008 – Average Member Worth = $1,000 Richmond, Virginia = RVA

  2. Current Staff Total: 8 Chamber Staff = 5 GEDP/ DCMA Staff = 3 Sales Staff = 0 Kisha L. Allen Director of Member Services # Of Members Current = 440… 2012 = 456 2010 = 408 October 2005 = 561 Billing Cycle = Monthly Retention Rate: Current = 95% 2012 = 90 % 2010 = 86% 2005 = 90% Current Average Member Worth = $642 2005 Average Member Worth = $346 Garland, Texas

  3. Good ol’ boys club • Commissioned Sales Force (churn & burn approach) • Quantity - butts in seats • Be all things to all people THEN… (Back In The Day!)

  4. NOW… (Not Your Granddaddy’s Chamber) •Quality •Bold/Progressive •Community/Leadership/Business Brand •Relationship Building •Securing the “right” members – no sales force •Diverse members –motivated differently

  5. Delivering Member Value •Member Segmentation •Engagement Strategy •Experience Maps •Touch Points

  6. Closing Slide ADJUST… MIX IT UP! • • • • QUESTIONS & COMMENTS

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