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Reading Visual Texts (Werner, 2002)

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  1. Reading Visual Texts(Werner, 2002)

  2. Reading for MANIFEST MEANING • -move from description to inference • Question 1: What is happening here? • Question 2: What do the details tell us about the event, issue, or concept, or interest?

  3. Reading for ASSOCIATIVE MEANING • Image taken from frozen moment of contextual moment … may represent a broader value • Question: What storyline is implied by this image?

  4. Reading for EVALUATIVE MEANING • The image is trying to “say” something to you • Question: What is the intent of the photographer/artist?

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