Empowering Scouts: Trail's End Popcorn Fundraising Guide

1. Popcorn 2018

2. In This Training You Will Learn…

4. IT’S FOR THE SCOUTS • SHAC 2017 POPCORN UNIT COMMISSIONS $740,000+! • Scouts fundraise to earn their own way as well as provide the opportunity to fund their entire year in Scouting. • Provides Units the funding needed to execute a successful program year.

5. WHY TRAIL’S END POPCORN OVER $4 BILLION RAISED FOR SCOUTING SINCE 1980 • We have partnered with Boy Scouts of America Councils and Units to raise the funds needed to deliver the promise of Scouting for over 37 years. • Thank you!

6. 3 Ways to Sell Show and Sell, Take Order, and Online Sales

7. Show and Sell SHOW and SELL • Units purchase popcorn in predetermined amounts with a postdated check and then sell in front of locations (i.e. stores) • SHAC currently has 122 units participating. • It is too late for 2018 but if your unit is not doing it please consider for 2019.

8. Take-Order TAKE-Order • Traditional way Scouts Sell Popcorn • Highest Dollar Average Per $ale • Highest Grossing Method

9. Options for Take Order……….. • Download the Trails End App and take orders this way • Or traditional way - orders can be taken on order forms

10. Trail’s End App Trail’s End App • Mobile App by council w/their mix & pricing • Cascades to units & their Scouts’ phones • Take orders & CC payment in real time • Available in Apple App Store or Google Play • Instructions for setting up the app are at www.shac.org/popcorn/#Resources

11. FOR THE MILITARY 2018 POPCORN FUNDRAISER

12. BLITZ DAYS 09/29/18 10/13/18 10/27/18

13. The winner will be drawn and announced on Facebook the following week. • September 29, 2018 – Sell a total of 20 total traditional items by 9/29/18 • October 13, 2018 – Sell a total of 40 total traditional items by 10/13/18 • October 27, 2018 – Sell a total of 60 total traditional items by 10/27/18 • Go to council website (www.shac.org/popcorn/#Blitz) to find entry link. • All sales are cumulative • Multiple entries are allowed per Blitz Day Scouts that meet the items sold count indicated by each date will qualify for entry into the drawing for one of three GoPro Hero3+ Silver Edition.

14. Online Selling • Personalized story • Simple to setup w/out help • Goal based & real time • Digital and social components drive viral possibilities

15. Online Selling • Scouts share their stories • Product line of products will be different • Serves as a testing ground for new TE products • Pricing will be different • Depends on prices for all councils across the country • Shipping

16. Online Incentives Online Commission check are mailed to unit CC no later than 02/15/19 • 10 for $10 Promotion (Leaders) • Units earn a $10 Amazon e-gift card for each 10 Scouts in their unit with an online sale • Redemption: Amazon code emailed to unit primary contact monthly • Qualification Period: August 1 to December 31, 2018 • Bonus at $300 (Scouts) • Scout receives $5 back for every $100 sold in the form of an Amazon e-gift card once $300 in online sales is reached. • Redemption: Amazon code transferred to the Scout’s REWARDS section of their online sales account. • Qualification Period: August 1 to December 31, 2018. • Leader Example: • 10 Scouts w/ online sale = $10 • 30 Scouts w/ online sale = $30 • Scout Example: • $350 in online sales = $15 • $400 in online sales = $20 • $500 in online sales = $25

17. Unit Kickoffs • Fastest way to…. • What – products / prizes • Why – camping / gear / special trips • When – dates & deadlines • Where – storefronts / neighborhoods • How – blitz’s / app / forms / online Keep It Fun Keep It Moving Keep It Short

18. Grand Opening - 5 minutes Make some noise Make a scene Rewards – 10 minutes Make them notice Educate – 10 minutes Train – 10 minutes

19. KICKOFF • GREAT TRAINING FOR YOUR UNIT’S KICKOFF AT: • https://www.trails-end.com/kickoff • For your unit’s kickoff, be sure to: • PLAN • COMMUNICATE • EXCITE • PREPARE YOUR UNIT

20. Prizes • Units that participate in the council prize program sell more popcorn! • Prizes give Scouts a goal to work toward • Prizes are easy to order and are shipped directly to the unit • IF a unit does not want to participate in prizes (NOT recommended) they must email nathan.doherty@scouting.org NO LATER 09/01/18 @11:59PM (HARD DEADLINE) in order to receive additional 3% commission (instead of prizes)

22. The Trail’s End Scholarship* • A Scout selling $2500 sold in one fall sale selling period (Show and Sell, Door-to-Door, Online) to qualify • 6% of the retail goes into his “scholarship account” • Only have to hit $2500 once, all sales thereafter are eligible for the 6% • Accrues interest • Learn more at www.trails-end.com/scholarship *Trail’s End Scholarship still applies even if a unit chooses not to do prizes.

23. SHAC SCOUT CHAMPIONS* Trail’s End 2018 Top Seller Incentives $ 1,000 - Movie (Scout + parent or guardian) $ 1,500 - $ 50 Amazon eGift card + Movie + Dynamo Game $ 2,500 - $ 150 Amazon eGift card + Movie + Dynamo Game $ 3,500 - $ 250 Amazon eGift card + Movie + Dynamo Game $ 5,000 - $ 400 Amazon eGift card + Movie + Dynamo Game $10,000 - $1,000 Amazon eGift card + Movie + Dynamo Game $15,000 - $1,500 Amazon eGift card + Movie + Dynamo Game $20,000 - $2,000 Amazon eGift card + Movie + Dynamo Game Movie: Lego Movie 2 (Feb 8 release date – attend that weekend) Houston Dynamo: (2 tickets to a Dynamo or Dash soccer match) *SHAC Scout Champions still applies even if a unit chooses not to do prizes.

24. Unit orders due online by 11/01/18 @ 4:00 pm Popcorn Ordering • Login to: scouting.trails-end.com • Click “Order Popcorn” • Follow the step-by-step instructions. • Orders from the app will be prepopulated

25. Popcorn Delivery • Home Deliveryfor Unit Orders of $15,000 and Above! • Gets product to you much easier, stress-free and saves volunteers time, money and effort • Great service / benefit for the high-achieving Units

26. Popcorn Pickup • Product will be available for pickup at your districts warehouse on November 16th or 17th (depending on district and warehouse) • Product must be paid for onsite using a unit check or money order • (all other forms of payment will be refused and product will not be given) • Please bring an appropriate vehicle(s) that can pickup the popcorn in one trip • Don’t forget to turn in Unit Top Seller Forms • Contact your District Kernel for more information

27. Don’t forget….. Like us on Facebook: www.facebook.com/shactrailsend

28. Resources for Your Unit • Kernel Journal • Semi-month email blast and on SHAC Popcorn Facebook page with items each unit kernel should be doing. Written by kernels for kernels. • Trail’s End Specialists • Tess Wall – 713-824-0858 or scoutertess@gmail.com • District Executives and District Kernels • Great for tips and tricks…..as well as a refill of supplies • Trail’s End website (https://www.trails-end.com/unit-training-dashboard) • Short videos (3 mins. or less) on a myriad of topics, FAQs, and more • Council Staff • Nathan Doherty – 713-598-4632 or nathan.doherty@scouting.org (but please try your DE first)

29. Questions? Timeline • August 14, 2018 Popcorn kickoff for unit popcorn kernel • After unit kick off take-order popcorn sales period • September 29, 2018 Popcorn Blitz Day (goal: sell 20 traditional sales items total) • October 13, 2018 Popcorn Blitz Day (goal: sell 40 traditional sales items total) • October 27, 2018 Popcorn Blitz Day (goal: sell 60 traditional sales items total) • November 1, 2018 by 4:00 pm Unit orders due online by 4:00 pm (scouting.trails-end.com, click order popcorn) • November 17, 2018 Popcorn distribution (see district website for location) • November 17, 2018 Unit top sellers form due to district (at distribution center) • November 17, 2018 Unit payments due to district (at distribution center) • February 15, 2019 Online commissions issued and mailed to the committee chair on file for the unit