1 / 20

Product and Service Design

Product and Service Design. Chapter 2 MBACOG6 Production Management Vanessa Q. Manansala. Points to Ponder. “Business lunch is not for lunch.” - DECIDE WHAT YOU WANT BEFORE YOU GET THERE!. Key Questions.

rocco
Télécharger la présentation

Product and Service Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Product and Service Design Chapter 2 MBACOG6 Production Management Vanessa Q. Manansala

  2. Points to Ponder “Business lunch is not for lunch.” - DECIDE WHAT YOU WANT BEFORE YOU GET THERE!

  3. Key Questions • Why is a good product or service design important? • What are the stages and techniques involved in product or service design? • How to improve the design?

  4. Topic Outline • Product and Service Design • The Role of Operations in Product and Service (P/S) Design • The Product Life Cycle (PLC) • Product Development (PD) and Processes • Emerging Issues in Product Development (PD)

  5. Product Design A process which: • Specifies materials • Determines dimensions and tolerances • Defines appearance • Sets performance standards

  6. Product Development Model • Lofty Goals - to stay lit for a long time • Right to Left Process - pulled by the market • Structure - clear targets • Fluidity - driven by talent, not hierarchy (Thomas Alva Edison)

  7. Service Design A process which specifies what the customer is to experience: • Physical Benefits – physiques • Sensual Benefits – good feeling • Psychological Benefits – entertainment • Physiological Benefits – health • Service Standards

  8. FedEx Service Design A well-designed service system is… • Consistent with the firm’s focus • User friendly • Robust • Easy to sustain • Effectively linked between front and back office • Visible to customer Characteristics of services • Services are intangible • Service output is variable • Services have higher customer contact • Services are perishable • Service is inseparable from delivery • Tend to be decentralized and dispersed • Consumed more often than products • Services can be easily emulated

  9. The Role of Operations in P/S Design An effective product development approach offers 3 key benefits: • Market Position - create an image or identity in the minds of the target market • Resource Utilization - a supply chain network uses resources of various kinds • Organization Renewal and Enhancement

  10. The Product Life Cycle

  11. The Product Life Cycle • Market Introduction Stage - costs are very high - slow sales volumes to start - little or no competition • Growth Stage - costs reduced due to economies of scale - sales volume increases significantly - profitability begins to rise

  12. The Product Life Cycle • Maturity stage - costs are lowered as a result of production volumes increasing and experience curve effects - sales volume peaks and market saturation is reached - increase in competitors entering the market • Saturation and Decline Stage - costs becomes counter-optimal - sales volume decline or stabilize - prices, profitability diminish

  13. Product Development (PD)Process A structured PD leads to a final product that is focused on: • Matches product/service characteristics with customer needs • Meets customer requirements in simplest, most cost-effective manner • Reduces time to market • Minimizes revisions

  14. Product Development (PD)Process Idea Generation Concept Development Product/Service Development Manufacturing Process and Service Delivery Development Full Scale Production Market Introduction Market Evaluation

  15. Product Development (PD)Process • Idea Generation - ideas for new products can be obtained from basic research using a SWOT analysis • Concept Development - develop the marketing and engineering details • P/S Development - What product features must the product incorporate? • Manufacturing Process and Service Delivery Development • Full Scale Production - using all resources • Market Introduction - market entry and user-trial by innovators • Market Evaluation - analysis of effectiveness and/or efficiency

  16. Emerging Issues in Product Development

  17. Globalization • Globalization - growth to a worldwide scale

  18. Internet & E-commerce • Internet and E-commerce - online shopping, online stores on World Wide Web

  19. Supply Chain Cost Reduction • Supplychain cost reduction - Supply chain strategies require a total systems view of the linkages in the chain that work together efficiently to create customer satisfaction at the end point of delivery to the consumer

  20. ...end…

More Related