How to write for Radio Comm2339electronicmedia.wordpress.com
Be clear and concise • You are writing for the ear not the eye. • Much like TV you have to get your listener’s attention quick. • Must be clear and concise. • Correct pronunciation is key.
Formulas • For your commercials outline your ideas, who your characters will be, plot and setting. • What is the conflict? Problem? • What is the solution?
Much like TV • As you are writing and outlining – divide your characters or the script up into scenes. • What will you include? • Will there be an ocean setting? • A dessert setting? At a home? Restaurant.
Set the scene • Unlike television where everyone can see where the characters are, radio is much a medium for the ear. • Think of the types of sounds you will need to incorporate in order to get the scene. • Let your characters and sound affects provide a picture of what’s going on.
Examples • Pope Benedict Leaves Church • http://www.npr.org/2013/02/28/173122982/pope-benedict-leaves-a-church-mired-in-crises • Iranian singer leaves children behind • http://www.npr.org/2013/02/28/172122587/exiled-from-iran-a-singer-makes-the-case-for-beauty
Commercial Examples • http://www.youtube.com/watch?v=yD94CV7kLHE • http://www.youtube.com/watch?v=6anHBWYsUcU
Sound Effects • Three Kinds: • Manual • Recorded • Digitally created.
SFX used when… • You want to establish a locale or a setting. • Direct an audience attention and emotion. • Establish time. • Establish mood. • Signify entrances and exits. (Fading of footsteps, slamming of a door, opening of a door, etc.) • Serve as a transtion.
Radio Terms • SFX – Sound Effects • Cart: Cartridge which contains prerecorded material to be played • ATR: Audio tape recorder, serves same function but used less often. • Fade: slowly lower or raise volume • Cross fade: Fade out of one elements while introducing another
Terms continued • ET: Electrical Transcription • Live Tag: Postscript to recorded music • Out Cue: Last words in a line of a recorded copy • Punch: Emphasis or stress. • Segue: Uninterrupted flow from one element to another.
Terms: • Voiceover: In which the announcer, speaker, character talks over sound or music. • RT: Reel type. • CD: Compact audio disc. • Mic: Microphone.
Tips to follow for Radio • Know your audience. • Know what you are talking about. (Product) • Use proper grammar, punctuation and spelling on your script. • Write in Plain English – Keep it Simple! • Use phonetics to spell out tricky words. • Avoid excessive numbers or complex directions. • Be Creative!
Assignments • Note: There are changes in the syllabus for this week – You do NOT have a critique due. We are focusing on radio this week not film. • For Tuesday – check out the online readings on how to format a radio script. • We will learn to format for Radio next week. • Mid Term is coming up – start looking for a story from a newspaper or magazine. You will need to format it for TV, the Internet and Radio.