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DAY ONE IN MARKETING

DAY ONE IN MARKETING. Dr. A.N.M. Waheeduzzaman Professor of Marketing and International Business College of Business Texas A&M University–Corpus Christi. DAY ONE IN MARKETING. Market and Marketing Defined What is a market? A place for buying/selling A group of buyers/customers

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DAY ONE IN MARKETING

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  1. DAY ONE IN MARKETING Dr. A.N.M. Waheeduzzaman Professor of Marketing and International Business College of Business Texas A&M University–Corpus Christi

  2. DAY ONE IN MARKETING Market and Marketing Defined What is a market? A place for buying/selling A group of buyers/customers What is marketing? Marketing and the Environment Education and Wage Level Wage level of college educated Earning gap increasing? Women still behind? College education pays off? Future Direction Come to university, preferably TAMUCC

  3. Marketing Process Marketing Mix Product Price Promotion Place Target Market Marketer Feedback

  4. Marketing and the Environment Economic Social Demographic Marketing Mix Product Price Promotion Place Marketer Target Market Political Cultural Feedback Technological Legal

  5. Top Seven Economies of the World Based on GDP measured at PPP (in billions), 2009 US Dollars

  6. Selling Coffee in China

  7. Innovative Product Design

  8. Would like to be buried with Coke? Coca Cola Coffin in Ghana

  9. IBM 5GB Hard Drive in 1956

  10. World Craving for a Big Mac?

  11. Praying with a Laptop

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