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Top 10 Models Avoided Due to a Lack of Consumer Awareness

J.D. Power and Associates 2003 Avoider Study SM. Top 10 Models Avoided Due to a Lack of Consumer Awareness. Suzuki Aerio Mercury Marauder Ford ZX2 Nissan Murano Pontiac Vibe Isuzu Axiom Subaru Baja Honda Insight Kia Rio Mazda Tribute. Percent Unaware of Model. Reliability Perceptions.

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Top 10 Models Avoided Due to a Lack of Consumer Awareness

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  1. J.D. Power and Associates 2003 Avoider StudySM Top 10 Models Avoided Due to a Lack of Consumer Awareness Suzuki Aerio Mercury Marauder Ford ZX2 Nissan Murano Pontiac Vibe Isuzu Axiom Subaru Baja Honda Insight Kia Rio Mazda Tribute Percent Unaware of Model Reliability Perceptions Nameplates Most Avoided Due to Perceived Reliability Concerns Kia Hyundai Dodge Jeep Ford Nameplates Most Frequently Purchased Because of Positive Perceptions of Reliability Toyota Honda Acura Subaru Lexus Nameplates Avoided Due to Prior Bad Experience with the Manufacturer or Negative Recommendation of a Friend1 Most Avoided Makes Ford Dodge Jeep Chrysler Chevrolet Least Avoided Makes Lexus Acura Porsche Honda Toyota 1 Mini and Hummer excluded due to lack of existing owner base. Source: J.D. Power and Associates 2003 Avoider StudySM Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power and Associates as the publisher and the J.D. Power and Associates 2003 Avoider StudySM as the source. No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates study results without the express prior written consent of J.D. Power and Associates.

  2. J.D. Power and Associates 2003 Avoider StudySM Top Models Avoided Due to Negative Consumer Perceptions about the Vehicle Safety Kia Sorento Chevrolet Tracker Jeep Wrangler Gas Mileage Hummer H2 Cadillac Escalade Jeep Liberty Maintenance Costs Mercedes-Benz C-Class Jaguar X-Type Porsche Boxster Reliability Chevrolet Astro Chevrolet Venture Ford Focus Styling Pontiac Aztek Hummer H2 Chevrolet Avalanche Quality Kia Rio Kia Spectra Chevrolet Cavalier Performance Audi TT Dodge Stratus Coupe Honda S2000 Resale Value Kia Rio Ford Focus Pontiac Montana Top Models Avoided Due to Negative Consumer Perceptions about Image Too Feminine Volkswagen New Beetle Lexus RX 300 Mazda Miata Too Flashy or Racy Dodge Viper Chevrolet Corvette Hummer H2 Too Much of an Old Person’s Vehicle Lincoln Town Car Cadillac DeVille Ford Crown Victoria Too Bland or Boring Dodge Stratus Coupe Lincoln Town Car Buick Park Avenue Not Rugged Enough Toyota Tundra Cadillac Escalade EXT Honda CR-V Doesn’t Convey Enough Status/Success Honda S2000 Nissan 350Z Mitsubishi Diamante Source: J.D. Power and Associates 2003 Avoider Study SM Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power and Associates as the publisher and the J.D. Power and Associates 2003 Avoider StudySM as the source. No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates study results without the express prior written consent of J.D. Power and Associates.

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