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By The Purple Hippo Marketing Group. Table of Contents. Project Management Finance Communication Human Recourses Marketing Advertising and Public Relations Sponsorship and Sales Production. Project Management Event Action Plan . Introduction Activities Prizes to be handed out
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Table of Contents • Project Management • Finance • Communication • Human Recourses • Marketing • Advertising and Public Relations • Sponsorship and Sales • Production
Project ManagementEvent Action Plan • Introduction • Activities • Prizes to be handed out • Close ‘The Power of Music’ event with a video • Audience will leavewith tools for awareness to express yourself and explore your inner creativity
Project ManagementEmergency Plan Identifying the Risks and Hazards: · Earthquake may happen · Fire may happen · Electrical equipment failure · Someone may trip Assessments of Risks and Hazards: · If an earthquake or fire were to happen, which is slim, the impact would be extremely serious, however risk is not high due to the placement of our event in the cedar building room 237. · If the electrical equipment fails, we have a backup system ready, as well as extra wiring. · The risk of someone falling is the highest hazard. There is a nurse on campus, as well as first aid kits. Management of Risks and Hazards · Fire and Earthquake: Fire extinguishers are placed around the school, and there is one located outside the library. There is also an emergency exit route by the main doors. · Electrical equipment failure: It must be avoided through careful planning · Spills: If someone spills and falls due to liquids a mop will be near for quick cleanup.
FinanceFinancial Policies and Procedures 1) All cash, donated or sponsored, must be recorded on the Income Statement. 2) Group Members must fill out a Financial Request Form when spending money on the event. 3) The cash handler must not take or borrow money from the event budget. 4) All cheques under the personal name of a group member, that was given for the event, must notify the group on receiving the cheque, cash as soon as possible and hand over to the financial advisor; unless told otherwise. 5) All purchased items must be recorded on the Budget Summary and Income Statement. 6) Financial Advisor must keep track of all cash transactions and inform the group, upon request, on finances.
CommunicationCommunication Policies and Procedures 1. Communication is key! Please let at least one group member know if you’re going to be late or if you’re unable to make it. 2. Group meetings are 100 percent mandatory without real excuses. 3. Avoid groupthink; have everyone agree on issues together rather than going against what one person suggests. 4. Be proactive; have group members write down at least three things which we should talk about on that day (have an agenda). 5. Face to face communication is necessary. At least once a week we will meet as a group and discuss much needed topics. Though we can communicate through email and other electronic devices, issues must be brought up as a group while we are all together. 6. Honest feedback. If you don’t agree with something give feedback to improve the idea, don’t just put down their proposal. Also we can build upon ideas with constructive criticism. However both positive and negative feedback are helpful. 7. Show respect towards others; aim conflict towards task issues rather than towards group members. 8. Check emails frequently to ensure that everyone is updated with assigned tasks and group meeting information.
CommunicationWeekly and Minutes • Weekly Summary Reports are handed into Carolyn Stern every Sunday • Minutes are taken for every group meeting
Human RecoursesPolicies and Procedures 1. Two warnings by group members of irresponsible behaviour before sending a formal email to teacher towards firing negligent group members. 2. Tasks must be completed by the groups given deadline, as well as, obviously, the teacher’s given deadline. 3. Attendance is always necessary unless contacting at least one of the group members as to why you are unable to make the group meeting. See communication policies and procedures. 4. Work is divided equally into tasks rather than into positions. 5. Avoid groupthink as well as group conflict at all costs. If there is an issue with members within the group, take it up with each other after the meeting. 6. Business attire or team uniform is required during presentations.
Human RecoursesThe Power of Music Audience Evaluation Form • 1. Did your overall impression of the Power of Music meet or surpass your expectations? • 0 1 2 3 4 5Poor Excellent • 2. Was our room satisfactory? (Clean, and equipment was working well) • 0 1 2 3 4 5Poor Excellent • 3. Was our team helpful and informative? • 0 1 2 3 4 5Poor Excellent • 4. Was the pace of the event constant? • 0 1 2 3 4 5Poor Excellent • 5. Would you come back for our “The Power of Music” event next year if there was one? • 0 1 2 3 4 5Poor Excellent
MarketingMarketing Plan • Internet marketing: Facebook Fan Page, Twitter, Tumblr blog (http://musicpower.tumblr.com) • Street posters (Granville, Robson, Yaletown, Capilano U Campus) and flyers
Marketing Event Name Event Title: The Power of Music Our event is titled “The Power of Music” because we want people to leave knowing they can use music as a tool to help people search inside one’s self and be their own person. We want everybody to learn that even if you are having the hardest of days, the happiest of days, or just completely lost, music has the ability to change all that. We want people to know they are not alone, even when it feels like it at times, that they can find a refuge in music no matter what they are feeling day or night. This is “The Power of Music.”
MarketingConcept/Theme • Using the music to properly channel your own emotions • To gather the tools to be yourself and be your own creative outlet
Advertising and PRClassroom Promotional Speech Good afternoon everyone, We are the in the Event Marketing class here at Capilano University with Carolyn Stern. We are hosting an event on Tuesday, April 5th, 2011 in the CEDAR building room 237. Come join us and get in touch with the right side of the Brain and find out how you can express yourself through the “Power of Music”. There will be soft drinks available as well as a fun filled activity of canvas painting. Each person will have a chance to let out their individual creativity while listening to different types of music. Music has been hand selected by our event team to heighten different emotions of the individual. The best group canvas wins a prize! We hope to see you in the CEDAR building room 237on Tuesday, April 5th. Come join the fun!
Advertising and PRPress Release Press Release: FOR IMMEDIATE RELEASE February, 26th, 2011 For any questions - Contact: Tessa Polman Tuin Cell: 778-994-7909 E-mail: tessapolmantuin@my.capilanou.ca Power of Music How music can motivate you North Vancouver, BC – The Purple Panda’s, Capilano University Event Marketing group presents the “Power of Music”. Get in touch with the right side of the Brain and find out how to express yourself through the “Power of Music”. This event will take place April 5th, 2011 in the CEDAR building at Capilano University (Room 237). Studies have been done, demonstrating that music has an influence on the human brain. Tempo is the beat per minute in music, and has a big impact on memory gain. Albert Einstein –was once known to have done poorly in school. His parents gave him a Violin, he became great at it. Music was the key that helped Albert Einstein become who he was. Come learn more about the “Power of Music”, let your true self shine through. Bring yourself and your friends – all you have to do is show up!
Advertising and PREvent Posts/E-mail Blasts The Power of Music: The Purple Hippo’s marketing team presents to you, The Power of Music, a motivational yet educational event. Throughout the duration of this event we hope to encourage our audience to express themselves. Our team will be putting on a couple different activities in anticipation to get others feeling open and comfortable. Event day takes place on April 5th, 2011 at 2:00pm in cedar 327; hope to see you all there! Thanks everyone and be sure to check out our blog: www.musicalpower.tumblr.com/
Advertising and PRSocial Media Listings Social Media Listings Visit us on our Social Media sites as listed: Follow us on our Blog: http://musicalpower.tumblr.com/ Event Ads on Twitter & Facebook –Reaching out to you from all angles Example of a Facebook event page: Date: Tuesday, April 5th, 2011 Time: 1:00pm Meeting place: Capilano University, Library Room 322 North Vancouver, BC – The Purple Panda’s, Capilano University Event Marketing group presents the “Power of Music”. Get in touch with the right side of the Brain and find out how to express yourself through the “Power of Music”. This event will take place April 5th, 2011 in the CEDAR building at Capilano University (Room 237). Studies have been done, demonstrating that music has an influence on the human brain. Tempo is the beat per minute in music, and has a big impact on memory gain. Albert Einstein –was once known to have done poorly in school. His parents gave him a Violin, he became great at it. Music was the key that helped Albert Einstein become who he was. Come learn more about the “Power of Music”, let your true self shine through. Bring yourself and your friends – all you have to do is show up! Sincerely, The Purple Pandas Event Marking Group Capilano University
Sponsorship/SalesProspect List • According to our event theme and purpose we have selected the following sponsors to donate money in exchange for advertising and promoting their companies and organizations in our program. • HMV • Michaels • Commodore • Squamish Nation Education Department • Tommy Lee • Centennial Theatre
ProductionDecorations • Lime green and purple balloons • Table cloth for the refreshment table • 5 canvases • 10 different color paints • White banner • Black and lime green construction paper • Tape and glue • Blindfolds
ProductionScript for the Emcees Thank you everyone for joining us today. We are pleased to introduce you today with our event theme on the Power of Music. We have a lot of interesting things planned today to demonstrate how discovering our inner expressions and creativity can evolve and even begin with the sounds, lyrics and stories of music. As you just saw music inspires people to be creative, self motivated and create an endless journey for your expressions. We hope by the end of this event you will have the power to free your mind, develop self creations, and allow yourself to express your emotions and thoughts throughout your lives. In saying this we would like to get started by talking about how music has affected our lives and how we can relate to certain stories of artists and the types of genres that helped us overcome our inner fears, express our creativity and show our true emotions in life. We would ask everyone if they could please arrange yourselves into a circle shape to get started.
ProductionEvent Program Introduction 2:05 pm – 2:08 pm Story Time 2:09 pm – 2:17 pm Activity 2:18 pm – 2:37pm Video 2:38 pm – 2:44 pm END 2: 45 pm
