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Mastering B2B Social Media

Mastering B2B Social Media. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I’m Jeff Cohen. Nice to meet you. @ JeffreyLCohen. I’m Brian Halligan . Nice to meet you.

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Mastering B2B Social Media

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  1. Mastering B2B Social Media

  2. I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar

  3. I’m Brian Halligan. Nice to meet you. I’m Jeff Cohen. Nice to meet you. @JeffreyLCohen

  4. I’m Brian Halligan. Nice to meet you. We wrote The B2B Social Media Book. amzn.to/b2bsm2

  5. #SXB2BSM

  6. We’re dorks.

  7. We’ve got a a Problem.

  8. 73%of CEOs • don’t believe marketers drive revenue. 91 FournaiseMarketing Group: bit.ly/peNScq

  9. Your opportunity, to shine.

  10. Leads fix the problem.

  11. LEADS ARE A PROXY FORSALES.

  12. “ Your goal shouldn't be to buy leads. Your goal should be to buy customers. ” Tweet This! #SXB2BSM @KippBodnar

  13. How Social Media Leads Happen 1 Landing Page Form Lead Tweet Like Blog Post CTA Landing Page Product Page CTA Landing Page +1

  14. 3 MUST-HAVES FOR SOCIAL MEDIA LEAD GENERATION:

  15. Get people to connect with you. 1 • Get people to share your stuff. 2 • Place calls-to-action everywhere. 3

  16. “ Prospects don’t want to hear about your products. They want solutions to their problems. ” Tweet This! #SXB2BSM @JeffreyLCohen

  17. 60%of the sales cycle is over – before a buyer talks to your salesperson. 91 CORPORATE EXECUTIVE BOARD: bit.ly/zub2I7

  18. People to People

  19. Follow. Friend. Connect. With People.

  20. BITLY, 9/2011 The shelf life of a social media link is 3 hours.

  21. THE Links to company blog posts 10-4-1 Links to third-party articles Link to a company landing page RULE

  22. “ Publishing and sharing content online is the single biggest lever to increase lead generation. ” Tweet This! #SXB2BSM @JeffreyLCohen

  23. Get people to share your stuff.

  24. Closed Millions In Sales From Online Leads ROI – 2800%!

  25. “ Maximize content discovery by producing awesome content and reducing the friction around sharing it. ” Tweet This! #SXB2BSM @KippBodnar

  26. Place CTAs Everywhere.

  27. Embed Tweets

  28. Get people to connect with you. 1 • Get people to share your stuff. 2 • Place calls-to-action everywhere. 3

  29. Prove the CEO Wrong

  30. You’re the Star

  31. THANK YOU

  32. I’m Brian Halligan. Nice to meet you. We wrote The B2B Social Media Book. amzn.to/b2bsm2

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