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What is important in CSR

This overview highlights the significance of Corporate Social Responsibility (CSR) in improving environmental conditions through business activities. It emphasizes the need for companies to make genuine efforts to garner support from consumers. Using Starbucks Coffee Japan as a prime example, we explore their CSR policy, "SHARED PLANET", and various environmental initiatives such as recyclable materials and promoting reusable containers. Clear vision and concrete actions are essential for fostering a connection with the community and enhancing sustainability.

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What is important in CSR

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Presentation Transcript

  1. What is important in CSR Riho Mizuta

  2. Introduction • What is CSR? • Corporate Social Responsibility • Trying to improve the environmental situations • through business activities • Why CSR is important? • We can join some activities for our earth • Just to support companies

  3. My viewpoint • I think • Companies have to make more effort • To get more support from us • I want to suggest • What is important in CSR • To get more support from us • Giving the example of Starbucks Coffee Japan

  4. ExampleStarbucks Coffee Japan • About Starbucks Coffee • The wonderful aroma of coffee • The depth of its taste • The expert knowledge of baristas • The refreshing and unique Starbucks Experience • CSR Policy • “SHARED PLANET” You and Starbucks. It’s bigger than coffee.

  5. CSR Environmental Activities • Development of materials • Environmental consideration’s paper bag • Used paper’s sleeve • Reproduction paper napkin • Separated refuse box

  6. CSR Environmental Activities • Store operation • Promotion of a reuse container • Thank-you to resource conservation • Lighting down at Christmas night

  7. What is important in CSR • Clear vision • CSR Policy • “SHARED PLANET” • Shared vision • CSR Subtitle • “You and Starbucks. It’s bigger than coffee.” • Concrete activity • which is near to us • which is easy to understand for us

  8. Thank you for your listening!!

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