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Brand Name

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  1. Brand Name

  2. Juan NEPOmucenoSeguín • During the battle at the Alamo, he spread word that Texans "shall never surrender or retreat."

  3. Value Proposition • Major streets in Seguin • Imagery: gaining power • Public transportation= more power for consumer

  4. Inspiration

  5. Bus Stops, NEPO Stop, NEPO Spot P O NE Bus Stop

  6. P O NE Bus Stop

  7. P O NE Bus Stop

  8. P O NE Bus Stop

  9. Brochure (tri-fold)

  10. Marketing Ideas • Participate in parades-pass out brochures • Free t-shirts! • “Happy Hour” • Weekend, late-night service “use the NEPO instead of popo” • Provide Wi-fi (attractive to students) • Advertise local companies

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